Top 100 MLM and Network Marketing Companies 2024

Key Attributes to Consider in Leading Global MLM Companies as We Head into 2024

As we navigate towards 2024, it’s clear that the landscape of global MLM companies is varied, with some standing out for their exceptional offerings and others falling short in certain aspects. Whether it’s a stellar product lineup without a rewarding compensation strategy, or a lucrative payout plan paired with subpar products or services, the need for a balanced approach is evident. From personal experience and comprehensive industry analysis, we’ve identified key attributes essential for a network marketing company’s success that prospective distributors should consider before committing

  • Leadership and Compensation Plan – Essential for any MLM venture is strong leadership and a beneficial compensation scheme. Investigate the company’s leadership online and through social media to gauge their reputation and effectiveness. A complex compensation structure, such as a Uni-Level Plan or Breakaway Plan, often fails to sustain new distributors. Seek out MLMs offering binary or matrix compensation plans that provide a fair and motivating earning potential.
  • Premium Products – The hallmark of a top-tier MLM company is its investment in superior products that stand out in the market. Products should not only rival but exceed the quality of those available through conventional retail channels. This commitment to excellence ensures customer satisfaction and drives the success of the company and its distributors.
  • Extensive Marketing Support – Joining a leading MLM business means having access to advanced marketing tools. Modern MLM strategies should relieve distributors from the burdens of traditional sales processes, offering comprehensive support such as lead capture pages, automated email systems, and personalized websites. These resources are pivotal for achieving success in direct selling.
  •  Comprehensive Training Programs – A robust training framework is crucial for getting new distributors off to a strong start. Look for companies that provide an easy-to-follow quick-start guide, regular webinars, and testimonials from successful users. These educational tools are vital for building a profitable MLM business.
  • Financial Health – Finally, the financial stability of an MLM company cannot be overstated. It’s important to join an organization free from debt and one that has effectively addressed any past legal or regulatory challenges. A financially secure company offers a solid foundation for your business endeavors.

In summary, as we approach 2024, aligning with an MLM company that embodies these core values will be instrumental in navigating the network marketing industry successfully.

What Makes A Top MLM and Direct Selling Company In 2024? 

In the dynamic landscape of 2024, the allure of financial freedom and flexible entrepreneurship has led many to explore the multifaceted world of Multi-Level Marketing (MLM). Not all MLM companies, however, stand on equal footing. The difference between a thriving business opportunity and a fleeting venture often lies in selecting the right MLM company to partner with.

Global Top MLM Companies based on Revenues

Highlighting the collaborative exchange of knowledge among industry participants, researchers, investors, and those exploring industry opportunities, this below list celebrates the achievements of 52 companies that surpassed $100 million in revenue in 2022. The Global 100 List aims to illuminate the profound influence these companies have on economic growth, individual success, and community development. Representing sixteen countries, with five among the top 25 marking an increase of $100 million or more in revenue compared to the previous year, the list reflects the industry’s dynamic nature.

Source: DSN (Direct Selling News)
RankCompanyCountryRevenue 2022
1AmwayUSA$8.10B
2Natura &Co.Brazil$6.91B
3Herbalife NutritionUSA$5.20B
4eXp  RealtyUSA$4.60B
5Vorwerk SE & Co. KGGermany$4.10B
6CowaySouth Korea$2.90B
7PrimericaUSA$2.72B
8PM-InternationalLuxembourg$2.55B
9Nu SkinUSA$2.23B
10Utility WarehouseUnited KingdomTBA
11Optavia / Medifast IncUSA$1.60B
12ATOMY Co., Ltd.South Korea$1.54B
13TupperwareUSA$1.30B
14AmbitUSA$1.25B
15USANAUSA$999M
16Oriflame CosmeticsSwitzerland$987M
17Betterware de MexicoMexico$820M
18ScentsyUSA$759M
19BeachbodyUSA$692M
20OmnilifeMexico$584M
21POLAJapan$548M
22Riman Korea Co.South Korea$545M
23LegalShieldUSA$542M
24Hy Cite EnterprisesUSA$508M
25PrüvitUSA$507M
26New Image InternationalNew Zealand$489M
27Plexus WorldwideUSA$454M
28FarmasiTurkey$428M
29Nature’s SunshineUSA$422M
30MIKIJapan$419M
31Princess HouseUSA$383M
32FaberlicRussia$366M
33Pro-PartnerTaiwan$286M
34LR Health & Beauty Systems GmbHGermany$285M
35NoevirJapan$271M
36Best World LifestyleSingapore$267M
37FORDAYSJapan$248M
38APLGOCyprus$235M
39Naturally PlusJapan$221M
40LifeVantageUSA$206M
41Hinode GroupBrazil$185M
42BearCere’JuJapan$172M
43ASEAUSA$170M
44TENLEAD Biotech InternationalTaiwan$166M
45Giffarine Skyline Unity Company LimitedThailand$159M
46ZinzinoSweden$140M
46KK AssuranJapan$139M
47MannatechUSA$137M
48inGroup InternationalUSA$135M
49MARUKOJapan$128M
50DianaJapan$105M
51XyngularUSA$103M
52CharleJapan$100M
A successful business process transformation strategy is essential for expanding multilevel marketing organizations to meet their objectives faster.
  1. Amway:
  • Website: https://www.amway.com/
  • Overview: Amway is a multi-level marketing (MLM) company that sells a wide variety of health, beauty, and home care products.
  • Founder: Rich DeVos and Jay Van Andel
  • Founded Year: 1959
  • CEO: Milind Pant
  • Top or Flagship Products: Nutrilite vitamins and supplements, Artistry cosmetics, XS energy drinks
  • Genre or Category: Multi-level marketing (MLM)
  • Country: United States
  • Achievements: One of the largest MLM companies in the world, with a global presence in over 100 countries.

Established in 1959 by Rich DeVos and Jay Van Andel, Amway is a leading multi-level marketing (MLM) company headquartered in the United States. It operates in over 100 countries and territories, offering a wide range of health, beauty, and home care products through a network of independent distributors. Amway’s business model relies on these distributors to sell products directly to consumers, earning commissions on their sales and the sales of those they recruit into the business.

Products and Services: Amway offers a diverse product portfolio, including:

  • Nutrilite: A line of vitamins, minerals, and other nutritional supplements.
  • Artistry: A brand of cosmetics, skincare, and personal care products.
  • XS: A line of energy drinks and sports nutrition products.
  • eSpring: Water treatment systems.
  • iCook: Kitchenware and cookware.
  • Home: Cleaning and laundry products.

Controversies: Amway has faced criticism for its MLM business model, which some have accused of being a pyramid scheme. Critics argue that the system is difficult for most distributors to make money from and relies heavily on recruitment rather than product sales. Amway has consistently denied these accusations, claiming that its business model is legitimate and that distributors can succeed through hard work and dedication.

Achievements: Despite the controversies, Amway remains one of the largest MLM companies in the world. It boasts a loyal customer base and continues to generate significant revenue. The company has also been recognized for its philanthropic efforts, supporting various social causes around the globe.

  1. Natura &Co.:
  • Website: https://www.naturaeco.com/
  • Overview: Natura &Co. is a Brazilian multinational cosmetics, personal care, and hygiene company.
  • Founder: Antônio Luiz Seabra
  • Founded Year: 1967
  • CEO: Roberto Luiz Salvador de Carvalho
  • Top or Flagship Products: Natura brand body care products, Aesop skin care products, The Body Shop beauty products
  • Genre or Category: Cosmetics, personal care, and hygiene
  • Country: Brazil
  • Achievements: Largest cosmetics company in Brazil and a leading global player in the natural and organic beauty market.

Natura &Co. is a multinational cosmetics, personal care, and hygiene company headquartered in Brazil. Founded in 1967 by Antônio Luiz Seabra, it has grown into a leading global player in the beauty industry, operating in over 30 countries and territories. Natura &Co. owns and operates several popular brands, each with its own distinct positioning and target audience:

  • Natura: The company’s flagship brand, offering natural and vegan body care products across various categories like bath and body, fragrances, and hair care.
  • Aesop: A high-end Australian skincare brand known for its effective formulations and unique product packaging.
  • The Body Shop: A global brand offering a wide range of ethically sourced beauty and personal care products, focusing on sustainability and social responsibility.
  • Avon: Acquired by Natura &Co. in 2019, Avon is a well-established brand selling cosmetics, fragrances, and personal care products through direct selling representatives.

Sustainability: Natura &Co. is known for its commitment to sustainability and ethical sourcing. The company uses recycled materials in its packaging, supports environmental conservation initiatives, and sources ingredients responsibly. This focus on sustainability has resonated with consumers and contributed to the company’s growth.

Innovation: Natura &Co. actively invests in research and development, leading to innovative product formulations and packaging solutions. Additionally, the company embraces digital transformation, leveraging online channels and e-commerce to reach customers globally.

  1. Herbalife Nutrition:
  • Website: https://www.herbalife.com/
  • Overview: Herbalife Nutrition is a global nutrition company that sells weight-management, sports nutrition, and personal care products.
  • Founder: Mark Hughes
  • Founded Year: 1980
  • CEO: John Og Mandarino
  • Top or Flagship Products: Formula 1 Healthy Meal Replacement Shake, Herbalife24 sports nutrition products, SKIN™ nourishing facial products
  • Genre or Category: Nutrition
  • Country: United States
  • Achievements: Leading global company in the weight-management and nutrition market.

Founded in 1980 by Mark Hughes, Herbalife Nutrition is a global nutrition company headquartered in the United States. It offers a range of weight-management, sports nutrition, and personal care products primarily through independent distributors. Herbalife Nutrition operates in over 90 countries and territories, making it a leading player in the global nutrition market.

Products and Services: The company’s core product offerings include:

  • Formula 1 Healthy Meal Replacement Shake: A popular product marketed as a complete and balanced meal replacement shake.
  • Herbalife24 Sports Nutrition Products: A line of products designed to support athletes and individuals with an active lifestyle.
  • SKIN™ Nourishing Facial Products: A range of skincare products focused on hydration, anti-aging, and overall skin health.

Controversies: Herbalife Nutrition has faced significant controversy related to its business model and product claims. Critics have accused the company of operating a pyramid scheme and engaging in deceptive marketing practices. Herbalife Nutrition has consistently denied these accusations, maintaining that its business model is legitimate and its products are effective.

Developments: Despite the controversies, Herbalife Nutrition continues to operate and generate significant revenue. However, the company has faced regulatory scrutiny in various countries and has adapted its marketing practices in response.

    1. eXp Realty:
      • Website: https://exprealty.com/
      • Overview: eXp Realty is a cloud-based, virtual real estate brokerage company.
      • Founder: Jason Gesing and Mike Valutkevich
      • Founded Year: 2009
      • CEO: Glenn Sanford
      • Top or Flagship Products: eXp World: virtual world platform for collaboration and training, eXp Network: global network of real estate agents
      • Genre or Category: Real estate brokerage
      • Country: United States
      • Achievements: One of the fastest-growing real estate companies in the world, with a focus on innovation and technology.

Established in 2009 by Jason Gesing and Mike Valutkevich, eXp Realty is a cloud-based, virtual real estate brokerage company headquartered in the United States. It operates on a disruptive business model, challenging the traditional brick-and-mortar brokerage model by offering a completely virtual platform for real estate agents.

Key Features:

      • Virtual Workplace: eXp Realty provides agents with a virtual office space within their proprietary online platform, enabling them to collaborate, access resources, and participate in training remotely.
      • Revenue Sharing Model: Instead of the traditional commission split, eXp Realty adopts a revenue sharing model. Agents earn a percentage of the commission generated by their team, incentivizing collaboration and knowledge sharing.
      • Global Presence: eXp Realty operates in over 20 countries and territories, offering a unique opportunity for agents to expand their reach and collaborate with colleagues internationally.

Benefits for Agents:

      • Flexibility: eXp Realty caters to agents seeking a flexible work environment. Agents can work from anywhere with an internet connection, allowing them to manage their own schedules and prioritize work-life balance.
      • Cost-effective: The absence of physical office space leads to significant cost savings for agents, including lower fees and reduced overhead expenses.
      • Technology-driven: eXp Realty embraces technology, providing agents with various tools and resources on their online platform, including lead generation tools, training materials, and marketing support.

Impact on the Industry:

eXp Realty’s innovative approach has disrupted the traditional real estate brokerage industry. The company’s virtual model offers several advantages for agents, attracting a growing number of professionals and challenging the dominance of traditional brokerages. While not without its critics, eXp Realty continues to gain traction and influence the real estate landscape.

  1. Vorwerk SE & Co. KG:
  • Website: https://www.vorwerk.com/
  • Overview: Vorwerk is a German multinational conglomerate with a diverse product portfolio, including household appliances, carpets, and kitchen systems.
  • Founder: Adolf Vorwerk
  • Founded Year: 1883
  • CEO: Frank Kammerer
  • Top or Flagship Products: Thermomix food processor, Kobold vacuum cleaner, Vorwerk carpets
  • Genre or Category: Consumer goods, household appliances
  • Country: Germany
  • Achievements: Leading global player in the home appliance market, known for its high-quality and innovative products.

Vorwerk is a German multinational conglomerate founded in 1883 by Adolf Vorwerk. Headquartered in Wuppertal, Germany, the company boasts a diverse product portfolio, spanning various consumer goods, primarily focusing on high-quality and innovative household appliances.

Key Products:

  • Thermomix: A multi-functional kitchen appliance that can cook, chop, blend, and knead, among other functions. The Thermomix is known for its versatility and advanced technology, making it a popular choice for home cooks.
  • Kobold: A line of high-performance vacuum cleaners, renowned for their efficiency, durability, and quiet operation.
  • Vorwerk Carpets: A brand offering premium carpets and flooring solutions.

Global Presence: Vorwerk operates in over 60 countries and territories, with a strong presence in Europe and Asia. The company has established itself as a leading player in the household appliance market, particularly known for its premium offerings.

Focus on Quality and Innovation: Vorwerk prioritizes product quality and innovation, investing heavily in research and development to create appliances that are not only functional but also reliable and user-friendly. This commitment to quality has earned the company a loyal customer base and a reputation for excellence.

Sustainability Efforts: Vorwerk acknowledges its environmental and social responsibility. The company implements initiatives to minimize its environmental footprint, including utilizing sustainable materials and promoting energy efficiency in its products. Additionally, Vorwerk engages in social responsibility projects, supporting various initiatives related to education and community development.

  1. Coway:
  • Website: https://www.coway-usa.com/
  • Overview: Coway is a South Korean company that manufactures and sells air purifiers, water purifiers, and other home appliances.
  • Founder: Sang-hoon Jeon
  • Founded Year: 1989
  • CEO: Seung-Jin Jeon
  • Top or Flagship Products: AP series air purifiers, Neo series air purifiers, Way series water purifiers
  • Genre or Category: Home appliances
  • Country: South Korea
  • Achievements: Leading company in the air purifier market in South Korea and globally recognized for its air quality solutions.

Founded in 1989 by Sang-hoon Jeon, Coway is a South Korean company headquartered in Seoul, specializing in the development, manufacturing, and distribution of air purifiers, water purifiers, and other home appliances. Coway has established itself as a leading player in the air purifier market, particularly in South Korea, and gained recognition globally for its innovative and effective air quality solutions.

Products and Services:

  • Air Purifiers: Coway offers a wide range of air purifiers, featuring various technologies like HEPA filters, activated carbon filters, and ionization to remove pollutants, dust, and allergens from indoor air.
  • Water Purifiers: The company’s water purifiers utilize reverse osmosis filtration technology to remove impurities and contaminants from tap water, providing clean and safe drinking water.
  • Other Appliances: Coway also offers additional home appliances such as dehumidifiers, humidifiers, and kitchen appliances.

Focus on Innovation: Coway prioritizes research and development, investing in creating advanced and efficient air purification and water filtration technologies. The company holds numerous patents for its innovative technologies and features in its appliances.

Global Presence: While headquartered in South Korea, Coway has expanded its operations internationally, reaching markets in North America, Europe, and Southeast Asia.

Commitment to Sustainability: Coway acknowledges the environmental impact of its products and encourages the responsible use of its resources. The company designs energy-efficient appliances and promotes practices like filter recycling to minimize its environmental footprint.

  1. Primerica:
  • Website: https://www.primerica.com/
  • Overview: Primerica is a North American financial services company offering life insurance, term life insurance, and investment products.
  • Founder: Joe Primer (Arthur J. DeMoss)
  • Founded Year: 1977
  • CEO: John Ringel
  • Top or Flagship Products: Term life insurance policies, mutual funds, financial planning services
  • Genre or Category: Financial services
  • Country: United States
  • Achievements: Leading provider of term life insurance in North America, with a focus on middle-income families.

Established in 1977 by Joe Primer (Arthur J. DeMoss), Primerica is a North American financial services company headquartered in Duluth, Georgia, USA. The company primarily focuses on middle-income families, offering term life insurance, mutual funds, and financial planning services. Primerica operates through a network of independent representatives who build relationships with clients and offer personalized financial guidance.

Products and Services:

  • Term Life Insurance: Primerica is a leading provider of term life insurance in North America, offering affordable policies that provide financial protection for families in case of the policyholder’s death.
  • Mutual Funds: The company offers a selection of mutual funds to help clients save for long-term goals like retirement or education.
  • Financial Planning Services: Primerica representatives provide personalized financial planning advice to help clients understand their financial situation, set goals, and develop strategies for achieving them.

Business Model: Primerica utilizes a multi-level marketing (MLM) approach, relying on its network of independent representatives to sell its products and services. These representatives earn commissions on their own sales and the sales of those they recruit into the business.

Criticism: The MLM model has drawn criticism, with some questioning its effectiveness and transparency. Nevertheless, Primerica has a loyal customer base and continues to be a major player in the financial services industry, particularly for the middle-income market segment.

  1. PM-International:
  • Website: https://www.pm-international.com/en/
  • Overview: PM-International is a Luxembourg-based multi-level marketing (MLM) company that sells health and nutrition products.
  • Founder: Rolf Sorg
  • Founded Year: 1993
  • CEO: Lutz Riklin
  • Top or Flagship Products: FitLine® nutritional supplements, BeautyLine® beauty care products, FitLine Pro® sports nutrition products
  • Genre or Category: Multi-level marketing (MLM)
  • Country: Luxembourg
  • Achievements: Leading MLM company in Europe, with a focus on health and wellness products.

Founded in 1993 by Rolf Sorg, PM-International is a Luxembourg-based multi-level marketing (MLM) company specializing in health and nutrition products. It operates in over 40 countries and territories, offering a range of products through a network of independent distributors.

Products and Services:

  • FitLine®: A line of nutritional supplements, including vitamins, minerals, protein powders, and sports nutrition products.
  • BeautyLine®: A range of beauty care products, encompassing skincare, haircare, and personal care items.
  • FitLine Pro®: A series of sports nutrition products specifically designed for athletes and individuals with active lifestyles.

Business Model: PM-International operates on an MLM model, where distributors earn commissions based on their own sales and the sales of those they recruit into the network. This model has attracted criticism, with some questioning its sustainability and potential for income generation for most distributors.

Marketing and Branding: The company invests heavily in marketing and branding initiatives, often associating itself with sports and fitness personalities. This approach aims to create a perception of effectiveness and quality regarding its products.

Expansion and Growth: PM-International has experienced significant growth in recent years, expanding its reach across various global markets. However, the company also faces challenges related to regulatory scrutiny and concerns surrounding its MLM model.

  1. Nu Skin:
  • Website: https://www.nuskin.com/us/en/
  • Overview: Nu Skin is an American multi-level marketing (MLM) company that sells anti-aging and personal care products.
  • Founder: Blake Roney and Sandie Tillotson
  • Founded Year: 1984
  • CEO: Ritch Deems
  • Top or Flagship Products: ageLOC® anti-aging skincare system, Pharmanex® nutritional supplements, Epoch® body care products
  • Genre or Category: Multi-level marketing (MLM)
  • Country: United States
  • Achievements: Leading global MLM company in the anti-aging and personal care market.

Established in 1984 by Blake Roney and Sandie Tillotson, Nu Skin is a US-based multi-level marketing (MLM) company headquartered in Provo, Utah. The company focuses on anti-aging and personal care products, selling them through a network of independent distributors. Nu Skin operates in over 50 countries and territories, making it a leading player in the global MLM industry.

Products and Services:

  • ageLOC®: A line of anti-aging skincare products targeted at addressing visible signs of aging, including wrinkles, fine lines, and loss of firmness.
  • Pharmanex®: A range of nutritional supplements, encompassing vitamins, minerals, and other health-focused products.
  • Epoch®: A series of body care products formulated with botanical ingredients and natural extracts.

Business Model: Similar to PM-International, Nu Skin utilizes an MLM model, relying on independent distributors for product sales and network expansion. Distributors earn commissions based on their sales volume and the sales of their downline, generating criticism and concerns about the model’s fairness and potential for income disparity.

Marketing and Controversy: Nu Skin has faced controversy related to its marketing practices and product claims. Critics have accused the company of making misleading or unsubstantiated claims about the effectiveness of its products. Nu Skin has consistently denied these accusations, maintaining the scientific validity and effectiveness of its offerings.

  1. Utility Warehouse:
  • Website: https://uw.co.uk/
  • Overview: Utility Warehouse is a British multi-utility provider offering electricity, gas, broadband, and mobile services.
  • Founder: Bill Gerrard
  • Founded Year: 2000
  • CEO: Alan Savior
  • Top or Flagship Products: Dual fuel energy bundles, broadband and phone packages, mobile phone plans
  • Genre or Category: Utilities
  • Country: United Kingdom
  • Achievements: Leading multi-utility provider in the UK, offering competitive prices and bundled packages.

Founded in 2000 by Bill Gerrard, Utility Warehouse is a British multi-utility provider headquartered in Surrey, England. The company offers bundled packages for electricity, gas, broadband, and mobile services, aiming to provide customers with competitive prices and convenient bundled options.

Products and Services:

  • Energy: Utility Warehouse offers various electricity and gas plans, catering to different household needs and budgets.
  • Broadband: The company provides broadband packages with varying speeds and data allowances.
  • Mobile: Utility Warehouse offers mobile phone plans with bundled calls, texts, and data.

Bundled Packages: A key feature of Utility Warehouse is its focus on bundled packages. Customers can combine their energy, broadband, and mobile services into a single package, often at a discounted rate compared to purchasing each service individually.

Focus on Customer Service: Utility Warehouse prioritizes customer service, aiming to provide a positive and hassle-free experience. The company invests in customer support channels and aims to offer clear and transparent pricing structures.

Competition: The UK multi-utility market is highly competitive, with established players offering similar bundled packages. Utility Warehouse needs to maintain competitive pricing and service quality to retain and attract customers.

  1. Optavia / Medifast Inc:
  • Website: https://www.optavia.com/
  • Website (Medifast): https://medifastinc.com/
  • Overview: Optavia is a US-based company that offers weight management programs and products under the Medifast brand.
  • Founder: Michael Schiavonne and Steven Mayer
  • Founded Year (Optavia): 2002 (Founded as Take Shape for Life)
  • Founded Year (Medifast): 1980
  • CEO (Optavia): Todd Young
  • CEO (Medifast): Michael C. MacDonald
  • Top or Flagship Products: Medifast 5:1:1 meal plan, Optavia Coaching and Support, Healthy Habits App
  • Genre or Category: Health and wellness, weight management
  • Country: United States
  • Achievements: Leading provider of clinically proven weight-loss programs in the US.

Vorwerk Floorcare, formerly known as Kobold, is a subsidiary of the Vorwerk Group focusing solely on floorcare solutions. Established in 1923, the company is renowned for its high-quality and innovative vacuum cleaners, particularly the Kobold VK series known for its quiet operation and efficient cleaning performance.

Key Products:

  • Kobold VK Series: A line of high-performance, bagless vacuum cleaners featuring advanced filtration systems, maneuverability, and quiet operation.
  • Kobold Tiger: A cordless stick vacuum cleaner designed for convenient and effective cleaning on various surfaces.
  • Kobold accessories: A range of accessories like floor tools and nozzles compatible with various Kobold models, offering specialized cleaning solutions for specific needs.

Focus on Quality and Innovation: Vorwerk Floorcare prioritizes exceptional product quality and continuous innovation. The company invests heavily in research and development, striving to create efficient, user-friendly, and durable vacuum cleaners. This dedication to quality has earned Kobold a reputation as a premium brand in the floorcare market.

Global Presence: While headquartered in Germany, Vorwerk Floorcare operates in numerous countries across Europe, Asia, and North America, establishing a strong international presence.

Sustainability Efforts: The company acknowledges its environmental responsibility and implements initiatives to minimize its environmental footprint. This includes utilizing sustainable materials in its products, promoting energy efficiency, and adhering to responsible disposal practices for used appliances.

  1. Atomy Co., Ltd.:
  • Website: https://www.atomy.kr/
  • Overview: Atomy is a South Korean multi-level marketing (MLM) company that sells health, beauty, and household products.
  • Founder: Park Han-gil
  • Founded Year: 2009
  • CEO: Park Han-gil
  • Top or Flagship Products: The HemoHim™ herbal complex drink, Atomy Atopy Solution™ skincare line, Atomy Absolute™ personal care products
  • Genre or Category: Multi-level marketing (MLM)
  • Country: South Korea
  • Achievements: One of the fastest-growing MLM companies in the world, with a strong presence in Asia.

Natura Cosméticos, acquired by Natura &Co. in 2017, is a Brazilian cosmetics company founded in 1967 by Antônio Luiz Seabra. The company is known for its natural and vegan body care products, focusing on sustainability and ethical sourcing practices.

Products and Services:

  • Body care: Natura offers a wide range of body care products, including bath and body washes, lotions, fragrances, and hair care products, formulated with natural ingredients and botanical extracts.
  • Makeup: The company also provides a selection of makeup products like lipsticks, foundations, and eyeshadow palettes, aiming to offer natural, long-lasting formulas.
  • Sustainability initiatives: Natura prioritizes sustainability throughout its operations, from sourcing ingredients responsibly to promoting environmentally friendly practices. The company invests in renewable energy sources, utilizes recycled materials in its packaging, and supports various environmental conservation projects.

Market Position: Natura Cosméticos established itself as a leading cosmetics brand in Brazil, recognized for its commitment to natural ingredients, ethical sourcing, and sustainability. This focus on responsible practices resonates with a growing segment of consumers, contributing to the brand’s success.

  1. Tupperware:
  • Website: https://www.tupperware.com/
  • Overview: Tupperware is a global manufacturer and distributor of home storage products known for its iconic airtight containers.
  • Founder: Earl Tupper
  • Founded Year: 1946
  • CEO: Miguel Nuñez
  • Top or Flagship Products: Original airtight containers, food preparation products, kitchen utensils
  • Genre or Category: Consumer goods, kitchenware
  • Country: United States
  • Achievements: Leading global brand in home storage solutions, recognized for its innovative and durable products.

Founded in 1946 by Earl Tupper, Tupperware Brands Corporation is a US-based multinational company headquartered in Orlando, Florida. It is primarily known for its iconic line of food storage containers, featuring an airtight seal and modular design.

Products and Services:

  • Food storage containers: Tupperware offers a wide range of food storage containers, including bowls, cups, containers, and canisters, available in various sizes and materials to address diverse storage needs.
  • Kitchenware: The company also offers additional kitchenware products such as cooking utensils, serving dishes, and food preparation tools.
  • Direct selling model: Tupperware primarily utilizes a direct selling model, relying on a network of independent sales representatives who hold in-home demonstrations and parties to showcase and sell products directly to consumers.

Brand Recognition: Tupperware has established strong brand recognition globally, becoming synonymous with high-quality and durable food storage solutions. This brand recognition has been instrumental in the company’s success and longevity.

Challenges and Adaptations: While facing competition from mass-produced alternatives, Tupperware continues to adapt its strategies. The company embraces digital tools to support its sales representatives and explores new product categories beyond traditional food storage.

  1. Ambit:
  • Overview: Ambit is a US-based multi-level marketing (MLM) company that sells nutritional supplements and weight management products.
  • Founder: Gary and Kathy Larsen
  • Founded Year: 2009
  • CEO: James Parker
  • Top or Flagship Products: Charge and Energize drink mix, Lean & Cleanse capsules, Essentials multivitamin complex
  • Genre or Category: Multi-level marketing (MLM), health and wellness
  • Country: United States
  • Achievements: Leading MLM company in the sports nutrition and weight management market.

Founded in 2008 by Anthony & Carolyn Collins, Ambit is a US-based direct selling company headquartered in Gilbert, Arizona. It focuses on weight management and nutrition products, offering a range of meal replacement shakes, protein powders, and other dietary supplements.

Products and Services:

  • IdealShape: A line of meal replacement shakes and protein bars designed for weight management and healthy meal options.
  • Ener-G Plus: A range of energy drinks and supplements aimed at promoting energy levels and athletic performance.
  • Inner Balance: A series of digestive health and wellness products to support gut health and overall well-being.

Direct Selling Model: Ambit adopts a direct selling model, similar to other companies on this list. Independent representatives promote and sell products directly to consumers, earning commissions based on their sales volume and the sales of their downline.

Focus on Education and Community: Ambit emphasizes education and community building within its network of representatives. The company offers training programs and resources to support its representatives and fosters a sense of community and collaboration.

  1. USANA:
  • Website: https://www.usana.com/
  • Overview: USANA is a US-based manufacturer and distributor of health and wellness products, including nutritional supplements, personal care products, and skincare products.
  • Founder: Myron Wentz
  • Founded Year: 1992
  • CEO: Kevin Guest
  • Top or Flagship Products: Celavive® skincare line, BiOmega® fish oil supplements, Proflavanol® CFX antioxidant complex
  • Genre or Category: Health and wellness, nutritional supplements
  • Country: United States
  • Achievements: Leading global provider of high-quality nutritional supplements, with a focus on scientific research and innovation.

Founded in 1992 by Myron Wentz, USANA Health Sciences is a US-based direct selling company specializing in nutritional supplements and personal care products. Headquartered in Salt Lake City, Utah, the company operates in over 20 countries, offering its products through a network of independent distributors.

Products and Services:

  • Essentials: A core line of nutritional supplements, including vitamins, minerals, and antioxidants, formulated to support overall health and well-being.
  • Optimum Health: A series of targeted supplements addressing specific health concerns like joint health, immune system support, and cognitive function.
  • Celavive: A range of personal care products, including skincare, haircare, and cosmetics, containing USANA’s proprietary ingredients and focusing on anti-aging and beauty benefits.

Direct Selling Model: USANA utilizes a multi-level marketing (MLM) approach, relying on its network of distributors for product sales and recruitment. Distributors earn commissions based on their own sales and the sales generated by their downline, raising similar concerns as other MLM companies regarding income disparity and sustainability for most distributors.

Scientific Focus and Transparency: USANA emphasizes scientific research and evidence-based formulations for its products. The company invests in clinical trials and collaborates with scientists and healthcare professionals to develop its products. Additionally, USANA advocates for transparency, making information about ingredients, manufacturing processes, and scientific backing readily available to consumers.

  1. Oriflame Cosmetics:
  • Website: https://www.oriflame.com/
  • Overview: Oriflame is a Swedish direct-selling cosmetics company offering a wide range of beauty and personal care products.
  • Founder: Jonas and Robert af Jochnick and Bengt Lindqvist
  • Founded Year: 1967
  • CEO: Magnus Bråth
  • Top or Flagship Products: Giordani Gold makeup line, The ONE skincare line, Wellness by Oriflame nutritional supplements
  • Genre or Category: Cosmetics, direct selling
  • Country: Switzerland (originally Sweden)
  • Achievements: Leading global player in the direct-selling beauty market, with a strong presence in Eastern Europe and Asia.

Established in 1967 by Jonas and Robert af Jochnick, Oriflame Cosmetics is a Swedish cosmetics company headquartered in Luxembourg. It operates in over 60 countries, holding a significant presence in Eastern Europe, Russia, and Latin America. Oriflame primarily utilizes a direct selling model, offering a diverse range of beauty and personal care products.

Products and Services:

  • Cosmetics: Oriflame offers a wide selection of cosmetics, including makeup products like lipsticks, foundations, and eye shadows, as well as skincare products like cleansers, moisturizers, and serums.
  • Fragrances: The company also provides a range of fragrances for men and women, catering to various preferences and styles.
  • Personal care: Oriflame offers additional personal care products like hair care, body care, and bath and shower products.

Direct Selling Model: Similar to other companies on this list, Oriflame relies on a direct selling model, with independent representatives selling products directly to consumers. This model has been instrumental in the company’s expansion across various markets, particularly in regions where traditional retail networks are less established.

Focus on Sustainability: Oriflame acknowledges its environmental and social responsibility. The company implements initiatives to reduce its environmental footprint, such as utilizing recycled materials in packaging and developing sustainable product formulations. Additionally, Oriflame supports various social programs and initiatives focused on women’s empowerment and education.

  1. Betterware de Mexico:
  • Website: https://betterware.com.mx/
  • Overview: Betterware de Mexico is a Mexican company that manufactures and distributes household products through direct selling, focusing on kitchenware, cleaning supplies, and personal care items.
  • Founder: Luis Miguel Berrondo
  • Founded Year: 1991
  • CEO: Andrés Berrondo
  • Top or Flagship Products: Food preparation containers, cleaning wipes, personal care products
  • Genre or Category: Consumer goods, direct selling
  • Country: Mexico
  • Achievements: Leading direct-selling company in Mexico, known for its innovative and affordable household products.

Founded in 1991 by Luis Miguel Ahumada, Betterware de Mexico is a Mexican direct selling company headquartered in Mexico City. It primarily focuses on offering household goods and kitchenware products, catering to the needs of the middle and lower-income segments in Mexico.

Products and Services:

  • Kitchenware: Betterware offers a diverse range of kitchenware products, including pots, pans, utensils, storage containers, and cooking accessories.
  • Household goods: The company also provides various household essentials such as cleaning supplies, laundry products, and personal care items.
  • Direct selling model: Similar to other companies on this list, Betterware utilizes a direct selling model, with independent representatives selling products directly to consumers through in-home demonstrations and parties.

Focus on affordability and accessibility: Betterware prioritizes offering affordable and accessible products to its target audience. The company’s product offerings and pricing strategies cater to the needs of the middle and lower-income segments in Mexico.

Social impact: Betterware acknowledges its social responsibility and implements various initiatives to create a positive impact. The company promotes financial inclusion by offering micro-entrepreneurship opportunities through its direct selling model and supports educational and community development projects.

  1. Scentsy:
  • Website: https://www.scentsy.com/
  • Overview: Scentsy is a US-based multi-level marketing (MLM) company that sells wickless fragrance products, including warmers, wax bars, and diffusers.
  • Founder: Heidi and Orville Thompson
  • Founded Year: 2004
  • CEO: Orville Thompson
  • Top or Flagship Products: Scentsy Bars (wax bars), Scentsy Buddy clips, Buddy warmers
  • Genre or Category: Multi-level marketing (MLM), home fragrance
  • Country: United States
  • Achievements: Leading MLM company in the home fragrance market, known for its innovative and long-lasting fragrance products.

Established in 2004 by Orville and Heidi Thompson, Scentsy is a US-based direct selling company headquartered in Meridian, Idaho. It specializes in home fragrance products, offering a wide range of wickless warmers and fragrant wax bars.

Products and Services:

  • Scentsy warmers: The company offers various electric warmers that utilize a gentle heat source to melt wax bars, releasing fragrance into the surrounding area.
  • Scentsy bars: Scentsy provides a diverse selection of fragrant wax bars in various scents, allowing users to customize their home fragrance experience.
  • Direct selling model: Scentsy operates on a direct selling model, with independent consultants selling products directly to consumers through parties, online platforms, and social media engagement.

Brand recognition and product innovation: Scentsy has established strong brand recognition for its unique and diverse fragrance options. The company also emphasizes product innovation, regularly introducing new scents and warmer designs to cater to evolving consumer preferences.

  1. Beachbody:
  • Website: https://www.beachbody.com/
  • Overview: Beachbody is a US-based company that develops and sells home fitness programs and nutritional supplements.
  • Founder: Carl Daikeler and Jon Congdon
  • Founded Year: 1998
  • CEO: Frederick DeLuca Jr.
  • Top or Flagship Products: P90X workout program, Insanity workout program, Shakeology meal replacement shakes
  • Genre or Category: Health and wellness, fitness
  • Country: United States
  • Achievements: Leading provider of in-home fitness programs, known for its effective and engaging workout routines.

Founded in 1998 by Santa Monica Monica Beach, California, Beachbody is a US-based company specializing in fitness and wellness products, primarily offering home workout DVDs, streaming programs, and nutritional supplements.

Products and Services:

  • Workout programs: Beachbody offers a variety of fitness programs, ranging from high-intensity interval training (HIIT) and strength training to yoga and dance workouts. Many programs are available in both DVD and streaming formats.
  • Nutritional supplements: The company also provides a line of nutritional supplements, including protein powders, meal replacement shakes, and performance enhancers.
  • Direct selling model (previously): Beachbody previously utilized a multi-level marketing (MLM) model, where coaches earned commissions on their own sales and the sales of their downline. However, in 2021, the company transitioned to a direct selling model, focusing solely on commissions from individual coach sales.

Focus on community and support: Beachbody emphasizes building a community around its fitness programs and coaches. The company provides various resources and support systems to help individuals achieve their fitness goals.

  1. Omnilife:
  • Overview: Omnilife is a Mexican multi-level marketing (MLM) company that sells nutritional supplements, personal care products, and weight management products.
  • Founder: Jorge Vergara
  • Founded Year: 1991
  • CEO: Alfonso Romo Garza Jr.
  • Top or Flagship Products: Omniplus vitamin and mineral supplement, Power Meal nutritional shake, Aloe Vera gel
  • Genre or Category: Multi-level marketing (MLM), health and wellness
  • Country: Mexico
  • Achievements: Leading MLM company in Latin America, known for its comprehensive range of health and wellness products.

Founded in 1991 by Jorge Vergara, Omnilife is a prominent Mexican multi-level marketing (MLM) company specializing in health and wellness products. Headquartered in Guadalajara, Mexico, it has established itself as a leading player in the Latin American market, recognized for its comprehensive range of nutritional supplements, personal care products, and weight management solutions.

Operating through a network of independent distributors, Omnilife leverages the MLM model, whereby distributors earn commissions not only from their direct sales but also from the sales of individuals they recruit into the business. This approach has fueled the company’s growth and expansion across various Latin American countries.

Omnilife’s product portfolio caters to diverse health and wellness needs. The company’s flagship offerings include:

  • Omniplus: A vitamin and mineral supplement designed to address potential nutritional deficiencies and support overall health.
  • Power Meal: A nutritional shake marketed as a convenient and balanced meal replacement or supplement.
  • Aloe Vera gel: A product containing aloe vera, a plant extract often associated with various health benefits, including digestive support and skin health.

Beyond these core products, Omnilife offers a wider range of items encompassing:

  • Nutritional supplements: Additional offerings cater to specific needs, such as protein powders, joint health supplements, and immune system support products.
  • Personal care products: The company provides various personal care items like shampoos, conditioners, and body care products formulated with botanical extracts and natural ingredients.
  • Weight management products: Omnilife offers meal replacement products, weight-loss supplements, and other solutions aimed at supporting weight management goals.

Omnilife’s achievements are noteworthy. It has established itself as a leading MLM company in Latin America, gaining recognition for its extensive product range and brand presence. However, it’s important to acknowledge the inherent complexities associated with the MLM business model.

Compensation Plan of Top MLM Companies

Choosing a suitable compensation plan is key to a successful network marketing strategy. These are some of the popular compensation plans followed by the top MLM companies.

Global Top 20 BEST MLM Companies based on KPI Index

Here’s what sets the top MLM companies apart from the rest based on the below KPI (Key Performance Indicators):

Overall Business and Representative Earnings: A company’s financial health and the potential for representative earnings are pivotal. The best MLM companies not only boast robust overall earnings but also ensure their representatives have substantial income potential.

Company Stability and Longevity: The best MLM ventures are those with a proven track record of stability and longevity in the market. Companies like Amway, with its $6 billion in annual sales, represent the epitome of stability in the MLM world.

Unique Selling Proposition and Product Excellence: Top MLM companies, such as LiveGood, offer unique, high-quality products at competitive prices, setting them apart from competitors.

Global Presence: The reach of an MLM company, like Avon’s presence in over 100 countries, amplifies its credibility and market potential.

Comprehensive Distributor Training: Effective training programs are the backbone of successful MLM businesses, equipping distributors with the necessary skills for success.

Legal and Ethical Business Practices:
 A legitimate MLM structure is fundamental, ensuring the company operates within legal boundaries and maintains ethical business practices to avoid being labeled as a pyramid scheme.

Success Stories and Distributor Support: Real success stories and a supportive network inspire confidence among potential distributors.

Legal Standing: Companies free of legal troubles, like pending actions or past lawsuits, are more trustworthy.

Market Valuation: Publicly held corporations in MLM, like Avon under Natura, that offer stock options, provide an additional layer of credibility through market valuation.

The MLM landscape in 2024 is vast, with companies like LiveGood making significant strides with their innovative wellness products and attractive pricing models. Established giants like Amway and Herbalife continue to dominate with their extensive product ranges and global footprint. Emerging players like NeoLife and Norwex are making their mark by focusing on niche markets and high-quality product offerings.

Exploring the MLM Horizon

Highlighting the collaborative exchange of knowledge among industry participants, researchers, investors, and those exploring industry opportunities, this below list celebrates the achievements of 52 companies that surpassed $100 million in revenue in 2022. The Global 100 List aims to illuminate the profound influence these companies have on economic growth, individual success, and community development. Representing sixteen countries, with five among the top 25 marking an increase of $100 million or more in revenue compared to the previous year, the list reflects the industry’s dynamic nature.

1. LiveGood 

LiveGood, a newcomer to the MLM scene in 2023, is rapidly making its mark with an innovative approach to wellness and financial opportunity. Offering a range of high-quality wellness products including shakes, teas, coffees, powders, and CBD oils, LiveGood stands out not only for the efficacy of its products but also for its affordability. Joining LiveGood presents a seamless opportunity to expand one’s direct selling network, increase product sales, and reduce member turnover. The company’s competitive pricing on top-tier products and memberships significantly undercuts the costs associated with similar offerings from other network marketing entities. This affordability, coupled with the advantage of long-term spillover benefits, opens up avenues for members to enhance their earnings over time without the necessity of direct recruitment efforts.

2. Amway

Indeed, Amway stands as a towering figure in the realm of multi-level marketing. Renowned for being one of the most expansive and enduring MLM enterprises globally, Amway boasts the title of the largest direct-selling MLM entity worldwide, with its annual sales surpassing $6 billion. The company’s extensive product range spans beauty, personal care, nutrition, and household goods.

With its products being marketed in over 100 countries by Amway Independent Business Owners (IBOs), the company’s innovative prowess is further demonstrated by its possession of over 800 patents and a substantial investment of $300 million in new research and development facilities across the Americas. Moreover, Amway’s commitment to growth is evidenced by its recent expansion, adding a million square feet to its facilities in California, Michigan, and Washington.

While Amway may not frequently dominate headlines, its long-standing presence and proven business model offer a reliable foundation for MLM success. Projected to continue its growth trajectory well into 2024 and beyond, Amway’s stability and scalability are qualities few nascent MLM companies can rival.

3. doTERRA

doTERRA, a leading name in the MLM sector, specializes in offering an array of essential oil products, alongside supplements and personal care items. Renowned for empowering entrepreneurs to realize their business aspirations even with limited resources, doTERRA provides extensive support through seasoned multi-level marketing professionals. These experts deliver a detailed blueprint for success, ensuring greater autonomy within the MLM arena.

As a premier MLM entity, doTERRA enhances its appeal by offering a substantial 25% markdown on retail prices, coupled with lucrative commissions. This advantageous pricing strategy equips you to market their products more effectively, thereby boosting your profit margins in 2024.

4. NeoLife 

This MLM organization is renowned for its production of whole food nutrition items, alongside its dedication to fostering success among startup ventures. It’s crucial to recognize that a significant portion of new businesses do not survive beyond the initial 18 months. A notable advantage of joining this network is the minimal barrier to entry, as it provides the essential tools for your achievement.

The company offers a range of consumable goods coupled with an impressive compensation scheme, ensuring that starting your journey with this leading MLM brand doesn’t require a hefty initial investment.

5. Norwex 

Norwex is renowned for its range of products including microfiber materials, household items, personal care, and family essentials. It stands out as an ideal choice for those new to MLM due to its reputable standing in the industry. Additionally, the high quality of their offerings ensures ease of sale, contributing to MLM achievements.

Upon making personal retail purchases, you are entitled to a discount of up to 35%. Joining the Norwex Program comes with the benefit that the company covers all associated costs after your initial sale or recruitment. This arrangement means there are no upfront fees to become part of this premier network marketing entity in 2024.

6. Young Living

This leading MLM enterprise boasts North America’s most advanced and extensive essential oil distilleries, enabling it to produce superior quality essential oils recognized worldwide. Its welcoming and inclusive environment benefits employees, customers, and entrepreneurs alike. Young Living remains a favored MLM venture among women, continually offering empowerment and opportunities for growth.

Individuals have the option to engage with Young Living as either preferred customers or active business builders. Preferred customers relish exclusive member benefits without the necessity to participate in business activities, whereas business builders benefit from a lucrative compensation structure by recruiting new members.

7. Avon

This top MLM company has one of the largest and most cutting-edge essential oil distilleries in North America. That is what enables them to make the best essential oils across the globe. They have an inclusive culture, extending to all their employees, customers, and business builders. YL is still one of the most popular MLM business opportunities for women. Females have been empowered by the Young Living business opportunity again and again.

You can either be a preferred customer or a business builder as part of the Young Living direct selling and affiliate marketing opportunity. The former enjoy member benefits without joining its business opportunities. The latter has a generous compensation plan if you enroll other people to join. 

Forever Living 

This powerhouse in the MLM industry, valued at billions, globally distributes an array of beauty and wellness products. Launching your venture with them can significantly boost your income, offering you greater flexibility and freedom in life.

As a representative, you have the advantage of purchasing their products at a reduced cost and selling them at a retail price for profit. Moreover, recruiting or sponsoring individuals to sell or purchase products from Forever not only earns you compensation but also allows you to earn twice when your recruits make purchases. Note, the earnings come not from the act of recruitment itself but from the sales generated by those you’ve brought into the network.

9. Valentus 

Established eight years ago by Dave Jordan, who brings over two decades of experience in MLM, Valentus is at the forefront of the industry, offering innovative products for weight control such as SlimRoast Optimum Coffee enhanced with Dynamine. Valentus stands out for its effective email recruitment strategy, reminiscent of the approaches used by Skinny Body Care and Brain Abundance, companies with which Dave has close ties and from which he has integrated certain products into Valentus.

Renowned for its flagship product, SLIMRoast coffee, Valentus employs a conventional MLM model, rewarding affiliates with a 25% commission for each new marketer they onboard, with the opportunity for increased bonuses as they ascend in rank.

Valentus caters to those aspiring to elevate their physical well-being, offering not just weight loss solutions but also products like keto creamer, immunity boosters, and energy vials. Health enthusiasts will find Valentus an ideal platform to advocate for and sell products that align with a superior health and fitness regime in 2023.

10. New U Life 

New U Life is revolutionizing the MLM landscape with its innovative anti-aging solutions, distinguished by its groundbreaking use of a homeopathic human growth hormone as the cornerstone of its product lineup. This startup is especially appealing to individuals aged 35 and above, presenting a unique business opportunity within the New U Life MLM framework.

The rapid ascent of this company within the MLM sector is largely attributed to SOMADERM gel, a standout product designed to rejuvenate growth hormone levels to those typically experienced in one’s 20s. As an over-the-counter HGH enhancer, SOMADERM positions itself as a pivotal product for network marketers, offering significant appeal to athletes and wellness enthusiasts alike. With a compensation structure that includes weekly commission payouts and incremental bonuses that reflect your journey through the company’s ranks, New U Life is setting new benchmarks in the network marketing domain.

11. MODERE

Modere stands out as a premier MLM enterprise for those interested in marketing eco-friendly home products. The company’s compensation model is designed to richly reward, emphasizing substantial bonuses along with commissions from both direct sales and recruitment efforts. As your network expands, you also benefit from sales made by your downline, enhancing your earning potential.

With a robust brand presence, Modere’s offerings are making significant waves online, particularly renowned for its innovative three-pillar approach to weight loss—a sector that commands over a trillion dollars globally each year. Positioned as a leading MLM entity in 2022, Modere is poised to maintain its status into 2023 and beyond, thanks to its strategic focus and market appeal

12. My Daily Choice (MDC) 

Established six years ago by marketing savant Josh Zwagil, My Daily Choice stands out as a premier MLM entity, leveraging the same advanced software utilized by Skinny Body Care and Brain Abundance. This vanguard in network marketing excels in enhancing your downline growth through strategic automated emails, capitalizing on the urgency and fear of missing out (FOMO) by introducing a pivotal cutoff point, compelling affiliates to secure their paid membership or risk losing out on future commissions from recruits they haven’t directly onboarded. This MLM venture offers an enticing opportunity to distribute a range of high-quality products, including premium CBD, vegan supplements, and sprays.

Particularly noteworthy is their Hempworx line, which taps into the potent and widely sought-after benefits of CBD oil, providing a natural remedy to the stress, pain, and inflammation prevalent in today’s society. My Daily Choice’s venture into offering fuel injectors for enhanced vehicle efficiency and the launch of the Akashx crypto platform further underscore its innovative and pioneering spirit within the MLM sphere. These initiatives confirm My Daily Choice’s status as a leading MLM company for 2022 and beyond, perfectly blending the worlds of wellness and technology.

13. Herbalife

No list of leading MLM companies would be complete without mentioning Herbalife Nutrition. Herbalife stands as a global powerhouse in the MLM sector, notable not only for its extensive success but also as one of the few network marketing companies to be publicly traded, allowing for its shares to be actively bought, sold, or even shorted. This unique position necessitates strict adherence to regulations set by the SEC, FTC, and other global regulatory bodies, marking its significant impact on both the company’s operations and the MLM industry at large.

Herbalife has withstood numerous challenges over the years, including investigative probes, legal battles, a critical documentary, and tactics aimed at shorting its stock, yet it has not only persevered but also flourished in 2023 and 2024. The company is on a continuous path of growth, diversifying its product offerings and penetrating new markets by welcoming independent distributors and introducing product sales in emerging countries for 2023.

14. Entre Institute 

Entre Institute distinguishes itself as a hybrid entity that blends direct selling with MLM attributes. At its core, it provides educational resources designed to empower entrepreneurs in establishing their online businesses and cultivating network marketing teams. This enterprise is dedicated to equipping potential MLM participants with the knowledge to expand their teams, increase product sales, and leverage affiliate marketing opportunities in 2023.

15. Arieyl 

Arieyl, a recently established MLM enterprise, has swiftly amassed a significant distributor base in just a few years since its inception. Led by a seasoned management team with extensive experience in MLM, the company specializes in wellness products, including CBD oil, positioning itself for rapid expansion in 2024.

16. Jeunesse Global 

In the competitive field of anti-aging MLMs, Jeunesse Global stands out as a leading entity within the network marketing arena. Its mission is to empower individuals to achieve their utmost potential, fostering a supportive and family-like network among its clientele. Jeunesse Global is deeply committed to promoting longevity within the MLM sector. Adhering to this philosophy, the company is poised for enduring success and is on track to achieve remarkable milestones in 2024.

17. Zrii 

Zrii is dedicated to revolutionizing lives through financial independence, well-being, and personal growth. Distinguished as a premier health and wellness entity, Zrii distinguishes itself in the crowded network marketing landscape. Offering a wide array of top-tier MLM products in both wellness and skincare, Zrii presents a multifaceted vision aimed at enhancing individual empowerment and fostering a life of both productivity and profitability. Leveraging the strengths of network marketing, Zrii stands as a leading MLM firm, poised for sustained success and expansion in the future.

18. Reico & Partner

In the realm of pet care and nutrition, Reico & Partner distinguishes itself among numerous MLM competitors with its unique approach. This distinct network marketing entity has achieved substantial success since transitioning to direct sales two decades ago, witnessing significant company growth and business achievements. By consistently adhering to their commitment to high-quality standards and appealing flavors, Reico & Partner is positioned to maintain its trajectory of success, benefiting both new and established distributors. 

19. iBuumerang 

iBuumerang distinguishes itself in the network marketing landscape by offering an innovative model where earnings come from simply sending emails. Specializing in travel incentives and savings, the company allows you to earn whenever a trip is booked via your unique link. This approach not only credits you for every booking made through your shared link but also provides a seamless method to generate income with minimal effort, regardless of your location. iBuumerang is revolutionizing business building, offering continuous rewards and redefining the path to success in network marketing.

20. Monat 

Monat MLM continues to stand out with its robust compensation plan, positioning itself as a top contender in the personal care direct sales sector. Pioneering the direct sales approach to hair care, Monat has carved a significant niche within the lucrative multibillion-dollar hair care market. By focusing on non-toxic and safe products, Monat not only ensures a steady profit margin but also capitalizes on the increasing demand for such products, further cementing its reputation and growth in the industry.

Since 2001, ProMLM ICON has been assisting MLM businesses in reaching their objectives by offering creative and personalised MLM software solutions. Explore the Multilevel Marketing Software Demo to find out more about its features and advantages.

Top MLM Companies in the world

Top 20 MLM Companies in North America

North America is home to numerous top MLM companies, with the United States leading the pack. Notable companies include Amway, Herbalife, eXp Realty, and Mary Kay, spanning categories such as health and wellness, real estate, and beauty. Canada also has a presence with companies like Immunotec Research and Opulence Global.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
1Amway8,1008,900USNorth AmericaHealth and Wellness
3Herbalife5,2005,800USNorth AmericaHealth and Wellness
4eXp Realty4,6003,800USNorth AmericaReal Estate
8Primerica2,7202,710USNorth AmericaFinancial Services
10Melaleuca2,4002,700USNorth AmericaHealth and Wellness
11Nu Skin2,2302,695USNorth AmericaHealth and Wellness
12Mary Kay2,2002,600USNorth AmericaHealth and Wellness
14Young Living2,0002,200USNorth AmericaHealth and Wellness
15Forever Living Products1,8002,000USNorth AmericaHealth and Wellness
16DoTerra1,7501,830USNorth AmericaHealth and Wellness
17Optavia - Medifast1,6001,530USNorth AmericaHealth and Wellness
19Tupperware1,3051,602USNorth AmericaHome and Family
21Ambit Energy1,2501,040USNorth AmericaEnergy
23Rodan and Fields1,2101,400USNorth AmericaHealth and Wellness
26USANA9991,190USNorth AmericaHealth and Wellness
29DXN Global9021,250USNorth AmericaHealth and Wellness
30SeneGence9001,020USNorth AmericaHealth and Wellness
32Betterware de Mexico803491MXNorth AmericaHome and Family
33Market America800879USNorth AmericaHealth and Wellness

Top 20 MLM Companies in Europe

Europe’s MLM landscape is diverse, with companies like Vorwerk (Germany) in the home and family category, PM International (Luxembourg) and Utility Warehouse (United Kingdom) in health and wellness, and Oriflame (Sweden) in fashion and accessories. Russia and Turkey also have companies in health and wellness, such as Faberlic and Farmasi.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
5Vorwerk4,1004,600DEEuropeHome and Family
9PM International2,5502,350LUEuropeHealth and Wellness
13Utility Warehouse - Telecom Plus2,0301,500GBEuropeTechnology and Communications
28Oriflame9891,100SEEuropeFashion and Accessories
69Lux International396396CHEuropeHealth and Wellness
73Faberlic366400RUEuropeHealth and Wellness
83Just International315315CHEuropeHealth and Wellness
89LR Health and Beauty285310DEEuropeHealth and Wellness
91Prowin international283240DEEuropeHome and Family
96Greenway Global265232CZEuropeHealth and Wellness
98Lyconet250500ATEuropeBusiness Services and Education
103APLGO234211CYEuropeHealth and Wellness
118Ann Summers180180GBEuropeFashion and Accessories
122Ringana175175ATEuropeHealth and Wellness
135Zinzino144137SEEuropeHealth and Wellness
140Cambridge Diet131131GBEuropeHealth and Wellness
145Bofrost121121DEEuropeFood and Beverage
147Healy World115105DEEuropeHealth and Wellness
148GS Partners11465KMEuropeBusiness Services and Education
153Siberian Health105105RUEuropeHealth and Wellness
159Energetix102102DEEuropeHealth and Wellness
160Chogan10179ITEuropeHealth and Wellness
162AMC International100100CHEuropeHealth and Wellness

Top 20 MLM Companies in Asia

Asia boasts a strong MLM presence, with China, South Korea, and Japan at the forefront. Infinitus, JoyMain Int., and Perfect China are top players in China, focusing on health and wellness. South Korea’s Coway and Atomy also specialize in health and wellness, while Japan’s Pola, Miki Corp., and Noevir span health and wellness, beauty, and home categories.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
6Infinitus3,2003,900CNAsiaHealth and Wellness
7Coway2,9003,200KRAsiaHealth and Wellness
18Atomy1,5401,841KRAsiaHealth and Wellness
20JoyMain Int.1,3001,400CNAsiaHealth and Wellness
22Perfect China1,2501,500CNAsiaHealth and Wellness
24Sunhope1,2001,300CNAsiaHealth and Wellness
25New Era Health1,0001,195CNAsiaHealth and Wellness
31Longrich8501,000CNAsiaHome and Family
40Quanjian650700CNAsiaBusiness Services and Education
41Crowd1625625AEAsiaBusiness Services and Education
43Amore Pacific585585KRAsiaHealth and Wellness
45Pola548691JPAsiaHealth and Wellness
46RIMAN545538KRAsiaHealth and Wellness
49QNet520520MYAsiaBusiness Services and Education
60Golden Days China446446CNAsiaBusiness Services and Education
61Tiens435435CNAsiaHealth and Wellness
63Farmasi428459TRAsiaHealth and Wellness
65Miki Corp.419502JPAsiaHome and Family
71Cosway368368MYAsiaHealth and Wellness
75ModiCare350350INAsiaHealth and Wellness
81LG Household & Health320320KRAsiaHealth and Wellness

Top 20 MLM Companies in Africa, South America, and Oceania

Latin America has seen the rise of successful MLM companies such as Natura & Co (Brazil) and Belcorp (Peru), focusing on beauty and personal care products. In Oceania, companies like New Image Group (New Zealand) have carved a niche in the health and wellness sector.

Natura & Co (Brazil) is a major player in South America’s fashion and accessories MLM market, while Belcorp (Peru) and Yanbal International (Peru) focus on health and wellness. New Image Group (New Zealand) leads the health and wellness category in Oceania, while Arvea Nature (Tunisia) represents this category in Africa.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
2Natura & Co (Avon, The Body Shop)6,9107,200BRSouth AmericaFashion and Accessories
27O Boticario9951,100BRSouth AmericaHealth and Wellness
34Belcorp780850PESouth AmericaHealth and Wellness
48Yanbal International536536PESouth AmericaHealth and Wellness
62New Image Group434434NZOceaniaHealth and Wellness
113Hinode Cosméticos206260BRSouth AmericaHealth and Wellness
156UP! ESSÊNCIA105105BRSouth AmericaHealth and Wellness
203Polishop5252BRSouth AmericaHome and Family
224Nutrimetics4141AUOceaniaHealth and Wellness
256Arvea Nature3030TNAfricaHealth and Wellness
303Destander International1616ARSouth AmericaHealth and Wellness
304Lorraine Lea Linen1616AUOceaniaHome and Family
314Legacy Global1515PESouth AmericaBusiness Services and Education
337Teoma1010PESouth AmericaHealth and Wellness
353Azenka1010PESouth AmericaHealth and Wellness
360Inuka Fragrances99ZAAfricaHealth and Wellness
378Bioliffe moringa77PESouth AmericaHealth and Wellness
384i9life/sense77BRSouth AmericaHealth and Wellness
394Miglio Designer Jewellery55ZAAfricaFashion and Accessories

Top 10 MLM Companies in the United States of America

The US is home to some of the biggest names in the MLM industry. Amway and Herbalife lead the pack in health and wellness, while eXp Realty has revolutionized the real estate sector. Primerica is a top player in financial services, and Melaleuca has a strong presence in the wellness and home products market.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
2Natura & Co (Avon, The Body Shop)6,9107,200BRSouth AmericaFashion and Accessories
27O Boticario9951,100BRSouth AmericaHealth and Wellness
34Belcorp780850PESouth AmericaHealth and Wellness
48Yanbal International536536PESouth AmericaHealth and Wellness
62New Image Group434434NZOceaniaHealth and Wellness
113Hinode Cosméticos206260BRSouth AmericaHealth and Wellness
156UP! ESSÊNCIA105105BRSouth AmericaHealth and Wellness
203Polishop5252BRSouth AmericaHome and Family
224Nutrimetics4141AUOceaniaHealth and Wellness
256Arvea Nature3030TNAfricaHealth and Wellness
303Destander International1616ARSouth AmericaHealth and Wellness
304Lorraine Lea Linen1616AUOceaniaHome and Family
314Legacy Global1515PESouth AmericaBusiness Services and Education
337Teoma1010PESouth AmericaHealth and Wellness
353Azenka1010PESouth AmericaHealth and Wellness
360Inuka Fragrances99ZAAfricaHealth and Wellness
378Bioliffe moringa77PESouth AmericaHealth and Wellness
384i9life/sense77BRSouth AmericaHealth and Wellness
394Miglio Designer Jewellery55ZAAfricaFashion and Accessories

Top 10 MLM Companies in Japan

Japan’s MLM landscape is dominated by companies in the health, beauty, and home categories. Pola and Noevir are renowned for their skincare and beauty products, while Miki Corp. specializes in home goods. For Days Co. and Naturally Plus have made their mark in the fashion and wellness sectors, respectively.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
45Pola548691JPAsiaHealth and Wellness
65Miki Corp.419502JPAsiaHome and Family
85For Days Co.301301JPAsiaFashion and Accessories
93Noevir271240JPAsiaHealth and Wellness
104Naturally Plus221230JPAsiaHealth and Wellness
117Menard Cosmetics182182JPAsiaHealth and Wellness
124BearCere Ju172206JPAsiaHome and Family
127JapanLife Co.158158JPAsiaHealth and Wellness
137KK Assuran139171JPAsiaHealth and Wellness
142Maruko128138JPAsiaHealth and Wellness

Top 10 MLM & Direct Selling Companies in Germany

Germany boasts a diverse range of MLM companies. Vorwerk is a household name in home appliances, while LR Health and Beauty and Healy World focus on wellness products. Prowin international is known for its cleaning solutions, and Bofrost has found success in the food and beverage industry.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
5Vorwerk4,1004,600DEEuropeHome and Family
89LR Health and Beauty285310DEEuropeHealth and Wellness
91Prowin international283240DEEuropeHome and Family
145Bofrost121121DEEuropeFood and Beverage
147Healy World115105DEEuropeHealth and Wellness
159Energetix102102DEEuropeHealth and Wellness
168Heim & Haus9999DEEuropeHome and Family
194Pieroth Wein6363DEEuropeFood and Beverage
220Dr. Juchheim Cosmetics4343DEEuropeHealth and Wellness
260Haka Kunz2626DEEuropeHome and Family

Top 10 MLM & Direct Selling Companies in China

China’s MLM market is heavily focused on health and wellness. Infinitus, Perfect China, and New Era Health are top players in this category, offering a wide range of nutritional supplements and personal care items. JoyMain Int. and Sunhope have also made significant strides in this sector.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
6Infinitus3,2003,900CNAsiaHealth and Wellness
20JoyMain Int.1,3001,400CNAsiaHealth and Wellness
22Perfect China1,2501,500CNAsiaHealth and Wellness
24Sunhope1,2001,300CNAsiaHealth and Wellness
25New Era Health1,0001,195CNAsiaHealth and Wellness
31Longrich8501,000CNAsiaHome and Family
40Quanjian650700CNAsiaBusiness Services and Education
60Golden Days China446446CNAsiaBusiness Services and Education
61Tiens435435CNAsiaHealth and Wellness
108Kangmei210210CNAsiaHealth and Wellness
110Anran210210CNAsiaHealth and Wellness
115Alphay International200200CNAsiaHealth and Wellness
132For You147147CNAsiaHealth and Wellness

Top 10 MLM Companies in India

India’s MLM industry has seen steady growth, with companies like ModiCare and Vestige Marketing leading the charge in health and wellness. MI Lifestyle has gained popularity in the fashion and lifestyle segment, while RCM Marketing and IMC have found success in business services and education.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
75ModiCare350350INAsiaHealth and Wellness
94Vestige Marketing269269INAsiaHealth and Wellness
144MI Lifestyle126126INAsiaHealth and Wellness
161RCM Marketing101101INAsiaBusiness Services and Education
165IMC100100INAsiaBusiness Services and Education
201Netsurf Network5555INAsiaBusiness Services and Education
247Sami Direct3232INAsiaHealth and Wellness
254Parinam health Care praivet limited3030INAsiaHealth and Wellness
268Asclepius Wellness2525INAsiaHealth and Wellness
271Celframe2525INAsiaHealth and Wellness

Top 10 MLM & Direct Selling Companies in Canada

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
106Immunotec Research2172170%CANorth AmericaHealth and Wellness
218Opulence Global43430%CANorth AmericaHealth and Wellness
227Epicure40400%CANorth AmericaFood and Beverage
244Silver Icing33330%CANorth AmericaFashion and Accessories
272Organo25250%CANorth AmericaHealth and Wellness
276Steeped Tea23230%CANorth AmericaFood and Beverage
349Tocara10100%CANorth AmericaFashion and Accessories
354Allysian Sciences10100%CANorth AmericaHealth and Wellness

Top 10 MLM & Direct Selling Companies in Fashion and Accessories

The Fashion and Accessories category has also seen notable players like Natura & Co (Avon) and Oriflame, offering a range of beauty and lifestyle products. Other categories, such as business services, energy, and food and beverage, have also attracted MLM companies, showcasing the industry’s versatility.

Natura & Co, which includes brands like Avon and The Body Shop, has made a significant impact in the fashion and beauty MLM sector. Oriflame, Color Street, and Thirty One Gifts have also found success in this category, offering trendy accessories and personalized style solutions.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
2Natura & Co (Avon, The Body Shop)6,9107,200BRSouth AmericaFashion and Accessories
28Oriflame9891,100SEEuropeFashion and Accessories
42Color Street597597USNorth AmericaFashion and Accessories
66Thirty One Gifts410410USNorth AmericaFashion and Accessories
67LuLaRoe400500USNorth AmericaFashion and Accessories
72Younique368368USNorth AmericaFashion and Accessories
77Pure Romance350350USNorth AmericaFashion and Accessories
84Stella & Dot315315USNorth AmericaFashion and Accessories
85For Days Co.301301JPAsiaFashion and Accessories
102Cabi Online236236USNorth AmericaFashion and Accessories
109Origami Owl210210USNorth AmericaFashion and Accessories
116Paparazzi Accessories195195USNorth AmericaFashion and Accessories
118Ann Summers180180GBEuropeFashion and Accessories
146Nefful117117USNorth AmericaFashion and Accessories
149LimeLife by Alcone113113USNorth AmericaFashion and Accessories
177Shine Cosmetics8383USNorth AmericaFashion and Accessories
178Captain Tortue Group8181FREuropeFashion and Accessories

Top 20 MLM & Direct Selling companies in Health & Wellness

Health and wellness emerge as the most popular category among MLM and Direct Selling companies worldwide. Industry leaders like Amway, Herbalife, and Nu Skin have built their empires on nutrition, weight management, and personal care products. Home and family products, such as kitchenware and cleaning supplies, also form a significant chunk of the market, with companies like Vorwerk and Tupperware leading the way.

This category reigns supreme in the MLM world, with giants like Amway, Herbalife, and Infinitus offering a vast array of nutritional supplements, weight management solutions, and personal care products. PM International and Melaleuca have also carved out a niche in this market.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
1Amway8,1008,900USNorth AmericaHealth and Wellness
3Herbalife5,2005,800USNorth AmericaHealth and Wellness
6Infinitus3,2003,900CNAsiaHealth and Wellness
7Coway2,9003,200KRAsiaHealth and Wellness
9PM International2,5502,350LUEuropeHealth and Wellness
10Melaleuca2,4002,700USNorth AmericaHealth and Wellness
11Nu Skin2,2302,695USNorth AmericaHealth and Wellness
12Mary Kay2,2002,600USNorth AmericaHealth and Wellness
14Young Living2,0002,200USNorth AmericaHealth and Wellness
15Forever Living Products1,8002,000USNorth AmericaHealth and Wellness
16DoTerra1,7501,830USNorth AmericaHealth and Wellness
17Optavia - Medifast1,6001,530USNorth AmericaHealth and Wellness
18Atomy1,5401,841KRAsiaHealth and Wellness
20JoyMain Int.1,3001,400CNAsiaHealth and Wellness
22Perfect China1,2501,500CNAsiaHealth and Wellness
23Rodan and Fields1,2101,400USNorth AmericaHealth and Wellness
24Sunhope1,2001,300CNAsiaHealth and Wellness
25New Era Health1,0001,195CNAsiaHealth and Wellness
26USANA9991,190USNorth AmericaHealth and Wellness
27O Boticario9951,100BRSouth AmericaHealth and Wellness
29DXN Global9021,250USNorth AmericaHealth and Wellness

Top 10 MLM & Direct Selling Companies in Home and Family

Companies like Vorwerk and Tupperware have become household names in the home goods MLM market. Longrich and Betterware de Mexico have also gained traction in this category, offering innovative products for everyday use. Miki Corp. from Japan has made a name for itself in this sector as well.

#COMPANYREVENUE 2022REVENUE 2021COUNTRYContinentCategory
5Vorwerk4,1004,600DEEuropeHome and Family
19Tupperware1,3051,602USNorth AmericaHome and Family
31Longrich8501,000CNAsiaHome and Family
32Betterware de Mexico803491MXNorth AmericaHome and Family
35Scentsy7591,020USNorth AmericaHome and Family
50Hy Cite Enterprises508423USNorth AmericaHome and Family
65Miki Corp.419502JPAsiaHome and Family
70Princess House383286USNorth AmericaHome and Family
91Prowin international283240DEEuropeHome and Family
100Cutco237237USNorth AmericaHome and Family
123PartyLite173173USNorth AmericaHome and Family
124BearCere Ju172206JPAsiaHome and Family
128Rena Ware Int.152152USNorth AmericaHome and Family
139Stampin' Up!133133USNorth AmericaHome and Family
168Heim & Haus9999DEEuropeHome and Family

Essential Insights on MLM and Direct Selling:

In the MLM or direct selling framework, companies deploy a one-on-one sales approach, bypassing traditional retail outlets for a network-based commission model. Here, a hierarchical structure is in place where, for instance, Company A recruits Person E as a sales agent, who then recruits Person F, and so forth, with commissions flowing upward from sales achieved by downline members.

Exploring the effectiveness of this strategy, we delve into pertinent MLM statistics.

  • Sales representatives with broader social networks are 45 times more inclined to secure sales opportunities, achieving sales targets 51% of the time.
  • The value of the MLM and direct selling sector stood at $211.55 billion in 2023, with projections suggesting a growth rate of 6.4%, aiming for $328.26 billion by 2030.
  • Data indicates that by 2025, the nutritional products segment is expected to dominate 65% of the market.
  • In 2022, the Wellness category led U.S. sales, accounting for 35% of the market.
  • A significant 72% of salespeople leveraging social media reported enhanced sales performance compared to non-users.
  • The year 2022 saw 6.2 million Americans engaged in part-time direct selling roles.
  • Ethnicity demographics show a majority of direct sales representatives are white (72.9%), followed by Hispanic or Latinos (14.2%) and Asians (5.1%).
  • Amway emerged as the top MLM entity in 2022, generating revenues of $8,100 million globally.
  • Approximately 1% of the U.S. retail sales are attributed to the MLM industry.
  • An estimated 46% of Americans are open to accepting social media contact requests from direct sellers.

Overview of MLM Industry Statistics

  • The MLM sector contributes approximately 1% to the U.S. retail sales annually.
  • A staggering 90 to 99% of MLM distributors earn a mere $100 in commissions yearly.
  • A concerning 99% of individuals who engage in MLM lose their investment.
  • Distributors typically gain a $9 profit per product sold.
  • The direct-selling workforce in the USA reached 29.9 million in 2022.
  • Additionally, 6.2 million Americans were part-time employees in the direct selling industry in 2022.
  • The leading attraction for American consumers to monthly subscriptions is the offer of no charge.
  • The U.S. direct sales market was valued at $65.2 billion in 2023.
  • High-performing sales personnel frequently employ social media in their sales strategies, with 90% utilization.
  • Sales representatives with extensive social networks are markedly more successful, being 45 times more likely to find sales opportunities.
  • A notable 93% of salespeople lack formal training in social selling.
  • The employment of social media for sales enhancement leads to better outcomes for 72% of salespeople.
  • Monthly, network marketing firms in the USA recruit 500,000 individuals into their MLM programs as of June 2023.
  • By 2025, nutritional products are projected to dominate 65% of the market.
  • The Asia Pacific region led in direct sales in 2023.
  • Nearly half of Americans are open to accepting social media contacts from direct sellers.
  • Social media advertisements influence 75% of buyers’ purchasing decisions, contrasting with the 90% who ignore phone calls.
  • Starting an MLM business demands an average investment of $25,000.
  • Only 45% of MLM participants turn a profit, while 48% incur losses.
  • Among female sales agents, 60% have no prior experience in commission-based sales.
  • One in every five American homes possesses an Amway product.
  • The MLM and direct selling industry boasts over 10,000 companies.
  • MLM participants have collectively received around $600 billion in commissions.

Sales Agent's Perspectives

  • 56% of direct sales agents work under 10 hours weekly.
  • The first year sees a 75% dropout rate from MLM programs.
  • Discomfort in selling to friends and family causes 39% of MLM participants to quit.
  • Referrals, rather than business acumen, lead to 34% of recruitments.
  • 12% join MLM programs through family referrals, often unaware of the MLM model.
  • 41% of MLM salespeople report being misled by sponsors with unrealistic financial promises.
  • A majority, 66%, of MLM participants have invested under $1000, while 24% have invested between $1000 and $4999.
  • Investments of $5,000 or more are made by 11% of salespeople.
  • Currently, around 70 million individuals globally earn from commission-based, part-time or full-time direct selling.
  • An average MLM salesperson earns $100 weekly.
  • Amway’s top sellers annually move over $2 billion worth of products.
By Product Type

In 2022, according to Multi-Level Marketing Statistics, the Wellness category emerged as the leading sales sector in the United States, accounting for 35% of the market. Consumable items and household products followed closely, making up 14% of sales and securing the second-largest share. Other significant sales contributors were the financial services sector, cosmetics and personal care, and utility services.

By Direct Selling REVENUE

In 2022, Amway led the global direct-selling market by generating revenue of $8.1 billion. Following closely behind were Natura and Co., with earnings of $6.91 billion, and Herbalife Nutrition, which brought in $5.2 billion, making them the top revenue producers in the industry after Amway.

By Demographics

Based on 2022 Multi Level Marketing Statistics, the direct selling sector predominantly comprises female representatives, accounting for 75% of the workforce, while male representatives make up 25% in the USA.

By Education Level

In the MLM industry, 53% of salespeople hold bachelor’s degrees, making it the most common level of education. This is followed by individuals with associate degrees and high school diplomas, at 19% and 16% respectively. A smaller percentage, 4%, have attained master’s degrees.

Direct Sales Representative DegreePercentages
Bachelor’s53%
Associate19%
High School Diploma16%
Master’s4%
Other Degree’s8%
By Ethnicity
The majority of direct sales representatives, at 72.9%, identify as white. Hispanic or Latino representatives make up 14.2%, while Asian representatives account for 5.1%. American Indian and Alaska Natives represent a mere 0.3% of the workforce. Additionally, 3.7% have not disclosed their ethnic background, and 3.8% are of African American or Black descent.
By Country

During the fiscal year of 2022, the United States topped the charts in direct selling revenues with a total of $40.5 billion, with Korea and China following closely behind, generating revenues of $18.4 billion and $15.8 billion, respectively. The US dominated the global direct-selling market share with 23%, while Korea and Germany secured the second and third positions with market shares of 11% and 10%, respectively. Taiwan, Mexico, and France each contributed 3% to the market.

In terms of earnings from commission-based sales marketing in 2022, a mere 0.05% of participants were able to surpass the $100,000 mark. The vast majority earned under $5,000, while approximately 12% succeeded in earning between $5,000 to $25,000 or beyond.

By Total Sales

Multi Level Marketing Statistics reveal that the Asian region hosts the largest population of direct-selling participants, amounting to 67.6 million individuals. Despite leading in market size, the Americas follow with a substantial 29.8 million salespeople engaged in direct selling. Additionally, Europe, Africa, and the Middle East collectively contribute 17.3 million participants to the MLM industry, with Europe accounting for 12.6 million and Africa and the Middle East for 4.7 million respectively.

Multilevel Marketing (MLM) companies make up a significant 22.4% of the total Direct Selling market. This substantial portion highlights the critical role and widespread presence of MLM businesses within the broader direct selling arena. As we delve deeper into MLM statistics within this blog post, the 22.4% market share emerges as a pivotal benchmark, illuminating the expansive reach and growing importance of Multilevel Marketing in the global direct selling sector. This insight prepares readers for an engaging journey through the depths of MLM companies’ influence, demonstrating their profound effect on the direct selling industry and the lives of numerous dedicated individuals.

In the year 2016, the MLM sector was instrumental in generating an estimated 39,255 new job opportunities in the United States. This significant employment growth, rooted in the expansion of the Multilevel Marketing industry, highlights its substantial contribution to economic development, job creation, and entrepreneurial opportunities. This statistic is crucial for those delving into MLM statistics, providing a clear indication of the industry’s role in fostering employment and offering a platform for dynamic business ventures. It reveals the industry’s ability to not only create business opportunities but also to drive substantial economic and job growth.

The average yearly earnings for individuals involved in direct selling through MLM stand at approximately $2,400. This figure sheds light on the potential income participants can expect from engaging in the MLM industry. Serving as an essential financial benchmark, this average income figure offers insight for those contemplating a venture into multilevel marketing, portraying a realistic view of the financial prospects available. Within the broader narrative of MLM achievements and economic contributions, this average annual income of $2,400 tells a compelling story of the opportunities and financial realities present in the unique and evolving landscape of multilevel marketing.

Highlights

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