The Fashion and Accessories category has also seen notable players like Natura & Co (Avon) and Oriflame, offering a range of beauty and lifestyle products. Other categories, such as business services, energy, and food and beverage, have also attracted MLM companies, showcasing the industry’s versatility.
Natura & Co, which includes brands like Avon and The Body Shop, has made a significant impact in the fashion and beauty MLM sector. Oriflame, Color Street, and Thirty One Gifts have also found success in this category, offering trendy accessories and personalized style solutions.
| # | COMPANY | REVENUE 2023 | REVENUE 2022 | REVENUE 2021 | COUNTRY | Continent | Category |
|---|---|---|---|---|---|---|---|
| 2 | Natura & Co (Avon, The Body Shop) | 5,300 | 6,910 | 7,200 | BR | South America | Fashion and Accessories |
| 28 | Oriflame | 811 | 989 | 1,100 | SE | Europe | Fashion and Accessories |
| 42 | Color Street | 597 | 597 | 597 | US | North America | Fashion and Accessories |
| 66 | Thirty One Gifts | 100 | 150 | 200 | US | North America | Fashion and Accessories |
| 67 | LuLaRoe | 400 | 400 | 500 | US | North America | Fashion and Accessories |
| 72 | Younique | 368 | 368 | 368 | US | North America | Fashion and Accessories |
| 77 | Pure Romance | 350 | 350 | 350 | US | North America | Fashion and Accessories |
| 84 | Stella & Dot | 315 | 315 | 315 | US | North America | Fashion and Accessories |
| 85 | For Days Co. | 301 | 301 | 301 | JP | Asia | Fashion and Accessories |
| 102 | Cabi Online | 200 | 236 | 236 | US | North America | Fashion and Accessories |
| 109 | Origami Owl | 210 | 210 | 210 | US | North America | Fashion and Accessories |
| 116 | Paparazzi Accessories | 195 | 195 | 195 | US | North America | Fashion and Accessories |
| 118 | Ann Summers | 180 | 180 | 180 | GB | Europe | Fashion and Accessories |
| 146 | Nefful | 117 | 117 | 117 | US | North America | Fashion and Accessories |
| 149 | LimeLife by Alcone | 113 | 113 | 113 | US | North America | Fashion and Accessories |
| 177 | Shine Cosmetics | 50 | 83 | 83 | US | North America | Fashion and Accessories |
| 178 | Captain Tortue Group | 81 | 81 | 81 | FR | Europe | Fashion and Accessories |
Natura & Co: A Legacy of Beauty with Avon and The Body Shop
- Founded: 1969
- Founders: Luiz Seabra
- Headquarters: São Paulo, Brazil
- Current CEO: Roberto Marques
- Key People: Luiz Seabra, Guilherme Leal, Pedro Passos
- Flagship Product: Beauty and personal care products (including skincare, makeup, and fragrances)
- Commissions: Typically range from 20% to 40% based on sales volume and rank.
- Top Earners: Varies widely; top earners often include long-term representatives with substantial downlines.
- Revenue: $6,910 million
- Previous Year Revenue: $7,200 million
Oriflame: Swiss Elegance in Skincare and Wellness
Oriflame, a Swiss-based beauty company, was founded in 1967 by Jonas and Robert af Jochnick. Headquartered in Schaffhausen, Switzerland, Oriflame is known for its skincare and wellness products. Under the leadership of CEO Magnus Brännström, the company provides a lucrative commission structure ranging from 20% to 35% on personal sales, along with team-building bonuses. Senior Directors and above are typically the top earners. Oriflame’s revenue stands at $989 million, a decrease from $1,100 million the previous year, reflecting its strong presence in Europe and commitment to quality.
- Founded: 1967
- Founders: Jonas and Robert af Jochnick
- Headquarters: Schaffhausen, Switzerland
- Current CEO: Magnus Brännström
- Key People: Jonas af Jochnick, Robert af Jochnick
- Flagship Product: Skincare and wellness products
- Commissions: Around 20% to 35% on personal sales, with additional bonuses for team building.
- Top Earners: Senior Directors and above, often earning significant bonuses.
- Revenue: $989 million
- Previous Year Revenue: $1,100 million
Color Street: The Revolutionary Nail Care Innovator
- Founded: 2017
- Founder: Fa Park
- Headquarters: Clifton, New Jersey, USA
- Current CEO: Fa Park
- Key People: Fa Park
- Flagship Product: Nail polish strips
- Commissions: Up to 35% on personal sales with additional team bonuses.
- Top Earners: Stylists with large networks and high sales volume.
- Revenue: $597 million
- Previous Year Revenue: $597 million
Thirty-One Gifts: Stylish Solutions for Modern Living
Thirty-One Gifts, founded in 2003 by Cindy Monroe, is headquartered in Columbus, Ohio, USA. Specializing in handbags, totes, and organizational products, the company offers a commission structure of 25% to 35% based on sales, with additional leadership bonuses. Top earners are consultants who have built extensive downlines. Under the leadership of CEO Cindy Monroe, Thirty-One Gifts has maintained steady revenue of $410 million, highlighting its strong presence in the North American direct selling market.
- Founded: 2003
- Founder: Cindy Monroe
- Headquarters: Columbus, Ohio, USA
- Current CEO: Cindy Monroe
- Key People: Cindy Monroe
- Flagship Product: Handbags, totes, and organizational products
- Commissions: 25% to 35% based on sales, with leadership bonuses.
- Top Earners: Consultants who have built extensive downlines.
- Revenue: $410 million
- Previous Year Revenue: $410 million
LuLaRoe: Comfort Meets Style in Women’s Apparel
Founded in 2012 by DeAnne and Mark Stidham, LuLaRoe is based in Corona, California, USA. Known for its comfortable and stylish women’s leggings and apparel, LuLaRoe offers a commission structure of 35% to 50% on personal sales, plus team-building bonuses. Top earners include high-ranking consultants with large teams. Despite a revenue decrease to $400 million from $500 million the previous year, LuLaRoe continues to be a popular choice in the North American market under the leadership of its founders.
- Founded: 2012
- Founders: DeAnne Stidham and Mark Stidham
- Headquarters: Corona, California, USA
- Current CEO: DeAnne Stidham and Mark Stidham
- Key People: DeAnne Stidham, Mark Stidham
- Flagship Product: Women’s leggings and apparel
- Commissions: 35% to 50% on personal sales plus team-building bonuses.
- Top Earners: High-ranking consultants with large teams.
- Revenue: $400 million
- Previous Year Revenue: $500 million
Younique: Defining Beauty with High-Quality Cosmetics
Younique, founded in 2012 by Derek Maxfield and Melanie Huscroft, is headquartered in Lehi, Utah, USA. The company is well-known for its high-quality mascara and cosmetics. Younique offers commissions of 20% to 30% on personal sales with additional team commissions, attracting many direct sellers. Presenters with high sales and significant team sizes are the top earners. With consistent revenue of $368 million, Younique remains a significant player in the North American beauty industry.
- Founded: 2012
- Founders: Derek Maxfield and Melanie Huscroft
- Headquarters: Lehi, Utah, USA
- Current CEO: Derek Maxfield
- Key People: Derek Maxfield, Melanie Huscroft
- Flagship Product: Mascara and other cosmetics
- Commissions: 20% to 30% on personal sales with team commissions.
- Top Earners: Presenters with high sales and significant team sizes.
- Revenue: $368 million
- Previous Year Revenue: $368 million
Pure Romance: Intimate Wellness and Empowerment
Founded in 1993 by Patty Brisben, Pure Romance is headquartered in Cincinnati, Ohio, USA. Specializing in intimate and wellness products, the company offers a commission structure of 40% to 50% on personal sales, plus leadership bonuses. Under the leadership of CEO Chris Cicchinelli, top earners are senior consultants with extensive networks. Pure Romance maintains steady revenue of $350 million, highlighting its strong presence in the North American market.
- Founded: 1993
- Founder: Patty Brisben
- Headquarters: Cincinnati, Ohio, USA
- Current CEO: Chris Cicchinelli
- Key People: Patty Brisben, Chris Cicchinelli
- Flagship Product: Intimate and wellness products
- Commissions: 40% to 50% on personal sales, plus leadership bonuses.
- Top Earners: Senior Consultants and above with extensive networks.
- Revenue: $350 million
- Previous Year Revenue: $350 million
Stella & Dot: Chic Jewelry and Accessories for Every Occasion
Stella & Dot, founded in 2003 by Jessica Herrin, is based in Brisbane, California, USA. Known for its stylish jewelry and accessories, the company offers commissions of 25% to 35% on personal sales with additional team bonuses. Top earners are stylists with large, active teams. Led by CEO Jessica Herrin, Stella & Dot has maintained consistent revenue of $315 million, reflecting its popularity in the North American direct selling market.
- Founded: 2003
- Founder: Jessica Herrin
- Headquarters: Brisbane, California, USA
- Current CEO: Jessica Herrin
- Key People: Jessica Herrin
- Flagship Product: Jewelry and accessories
- Commissions: 25% to 35% on personal sales with additional team bonuses.
- Top Earners: Stylists with large, active teams.
- Revenue: $315 million
- Previous Year Revenue: $315 million
For Days Co: Pioneering Sustainable Fashion
Founded in 2018 by Kristy Caylor, For Days Co. is headquartered in Tokyo, Japan. The company focuses on sustainable fashion, providing a varied commission structure depending on the country and market. Top earners are leaders with extensive customer bases. Under CEO Kristy Caylor, For Days Co. has maintained a stable revenue of $301 million, indicating its growing influence in the Asian market.
- Founded: 2018
- Founder: Kristy Caylor
- Headquarters: Tokyo, Japan
- Current CEO: Kristy Caylor
- Key People: Kristy Caylor
- Flagship Product: Sustainable fashion
- Commissions: Varies by country and market.
- Top Earners: Leaders with extensive customer bases.
- Revenue: $301 million
- Previous Year Revenue: $301 million
Cabi Online: Trendsetting Women’s Apparel with a Personal Touch
Cabi Online, founded in 2002 by Kimberly Inskeep and Carol Anderson, is headquartered in Carson, California, USA. Specializing in women’s apparel, the company offers commissions of 25% to 33% on personal sales, with team-building incentives. Top earners are stylists with high sales volume and team development. Led by CEO Kimberly Inskeep, Cabi Online has consistent revenue of $236 million, emphasizing its strong presence in the North American market.
- Founded: 2002
- Founders: Kimberly Inskeep and Carol Anderson
- Headquarters: Carson, California, USA
- Current CEO: Kimberly Inskeep
- Key People: Kimberly Inskeep, Carol Anderson
- Flagship Product: Women’s apparel
- Commissions: 25% to 33% on personal sales, with team-building incentives.
- Top Earners: Stylists with high sales volume and team development.
- Revenue: $236 million
- Previous Year Revenue: $236 million
Origami Owl: Crafting Personalized Jewelry with Heart
Origami Owl
Founded in 2010 by Bella Weems-Lambert, Origami Owl is headquartered in Chandler, Arizona, USA. Known for its customizable jewelry, the company offers commissions of 20% to 50% on personal sales with leadership bonuses. Top earners are designers with extensive networks. Under CEO Chrissy Weems, Origami Owl has maintained a steady revenue of $210 million, reflecting its popularity in the North American direct selling market.
- Founded: 2010
- Founder: Bella Weems-Lambert
- Headquarters: Chandler, Arizona, USA
- Current CEO: Chrissy Weems
- Key People: Bella Weems-Lambert, Chrissy Weems
- Flagship Product: Customizable jewelry
- Commissions: 20% to 50% on personal sales, with leadership bonuses.
- Top Earners: Designers with extensive networks.
- Revenue: $210 million
Previous Year Revenue: $210 million
Paparazzi Accessories: Affordable Fashion Jewelry for Every Style
Founded in 2010 by Misty and Trent Kirby, along with Chani and Ryan Reeve, Paparazzi Accessories is headquartered in Hurricane, Utah, USA. The company is famous for its affordable fashion jewelry, offering commissions of 35% to 45% on personal sales with additional team bonuses. Top earners are consultants with large, active teams. Paparazzi Accessories has maintained a consistent revenue of $195 million, highlighting its strong presence in the North American market.
- Founded: 2010
- Founders: Misty and Trent Kirby, Chani and Ryan Reeve
- Headquarters: Hurricane, Utah, USA
- Current CEO: Misty and Trent Kirby, Chani and Ryan Reeve
- Key People: Misty Kirby, Trent Kirby, Chani Reeve, Ryan Reeve
- Flagship Product: Affordable fashion jewelry
- Commissions: 35% to 45% on personal sales, with additional team bonuses.
- Top Earners: Consultants with large, active teams.
- Revenue: $195 million
- Previous Year Revenue: $195 million
Ann Summers: Bold Lingerie and Adult Toys for the Modern Trendsetter
Founded in 1970 by David and Ralph Gold, Ann Summers is headquartered in Surrey, England, UK. The company specializes in lingerie and adult toys, offering commissions up to 25% on personal sales, plus team bonuses. Under the leadership of CEO Jacqueline Gold, top earners are party planners with high sales and team growth. Ann Summers has maintained a steady revenue of $180 million, reflecting its strong presence in the European market.
- Founded: 1970
- Founders: David and Ralph Gold
- Headquarters: Surrey, England, UK
- Current CEO: Jacqueline Gold
- Key People: Jacqueline Gold
- Flagship Product: Lingerie and adult toys
- Commissions: Up to 25% on personal sales, plus team bonuses.
- Top Earners: Party Planners with high sales and team growth.
- Revenue: $180 million
- Previous Year Revenue: $180 million
Nefful: Innovative Health and Wellness Garments
- Founded: 1975
- Founder: Hisami Kamijo
- Headquarters: California, USA
- Current CEO: Hiroshi Kamijo
- Key People: Hisami Kamijo, Hiroshi Kamijo
- Flagship Product: Health and wellness garments
- Commissions: Varies by sales volume and rank.
- Top Earners: High-ranking distributors with extensive downlines.
- Revenue: $117 million
- Previous Year Revenue: $117 million
LimeLife by Alcone: Professional-Grade Cosmetics with a Modern Twist
Originally founded in 1952 as Alcone and rebranded in 2015, LimeLife by Alcone is headquartered in New York, USA. The company, led by CEO Michele Gay, specializes in professional-grade cosmetics. LimeLife by Alcone offers commissions of 20% to 35% on personal sales with team-building incentives. Top earners are beauty guides with significant sales and team growth. The company has maintained a consistent revenue of $113 million, highlighting its popularity in the North American beauty industry.
- Founded: 1952 (as Alcone), rebranded in 2015
- Founders: Michele Gay and Madison Mallardi
- Headquarters: New York, USA
- Current CEO: Michele Gay
- Key People: Michele Gay, Madison Mallardi
- Flagship Product: Professional-grade cosmetics
- Commissions: 20% to 35% on personal sales, with team-building incentives.
- Top Earners: Beauty Guides with significant sales and team growth.
- Revenue: $113 million
- Previous Year Revenue: $113 million
Captain Tortue Group: French Flair in Women’s Fashion
Founded in 1993 by Philippe and Lilian Jacquelinet, Captain Tortue Group is headquartered in Aix-en-Provence, France. The company focuses on women’s fashion, offering commissions of 25% to 30% on personal sales, plus team bonuses. Top earners are stylists with significant sales and team development. Under the leadership of CEO Lilian Jacquelinet, Captain Tortue Group has maintained a stable revenue of $81 million, indicating its strong presence in the European market.
- Founded: 1993
- Founders: Philippe and Lilian Jacquelinet
- Headquarters: Aix-en-Provence, France
- Current CEO: Lilian Jacquelinet
- Key People: Philippe Jacquelinet, Lilian Jacquelinet
- Flagship Product: Women’s fashion
- Commissions: 25% to 30% on personal sales, plus team bonuses.
- Top Earners: Stylists with significant sales and team development.
- Revenue: $81 million
- Previous Year Revenue: $81 million
Shine: Clean Beauty Products for a Radiant You
Founded in 2017 by Darcey Vandenberghe and Kassandra Gist, Shine Cosmetics is headquartered in Pleasant Grove, Utah, USA. Specializing in clean beauty products, the company offers commissions up to 25% on personal sales, with additional team bonuses. Top earners are influencers with strong sales and recruitment. Led by CEO Darcey Vandenberghe, Shine Cosmetics has maintained stable revenue of $83 million, reflecting its growing influence in the North American market.
- Founded: 2017
- Founders: Darcey Vandenberghe and Kassandra Gist
- Headquarters: Pleasant Grove, Utah, USA
- Current CEO: Darcey Vandenberghe
- Key People: Darcey Vandenberghe, Kassandra Gist
- Flagship Product: Clean beauty products
- Commissions: Up to 25% on personal sales, with additional team bonuses.
- Top Earners: Influencers with strong sales and recruitment.
- Revenue: $83 million
- Previous Year Revenue: $83 million
