Latin America has seen the rise of successful MLM companies such as Natura & Co (Brazil) and Belcorp (Peru), focusing on beauty and personal care products. In Oceania, companies like New Image Group (New Zealand) have carved a niche in the health and wellness sector.
Natura & Co (Brazil) is a major player in South America’s fashion and accessories MLM market, while Belcorp (Peru) and Yanbal International (Peru) focus on health and wellness. New Image Group (New Zealand) leads the health and wellness category in Oceania, while Arvea Nature (Tunisia) represents this category in Africa.
| # | COMPANY | REVENUE 2023 | REVENUE 2022 | REVENUE 2021 | COUNTRY | Continent | Category |
|---|---|---|---|---|---|---|---|
| 2 | Natura & Co (Avon, The Body Shop) | 5,300 | 6,910 | 7,200 | BR | South America | Fashion and Accessories |
| 27 | O Boticario | 995 | 995 | 1,100 | BR | South America | Health and Wellness |
| 34 | Belcorp | 780 | 780 | 850 | PE | South America | Health and Wellness |
| 48 | Yanbal International | 536 | 536 | 536 | PE | South America | Health and Wellness |
| 62 | New Image Group | 434 | 434 | 434 | NZ | Oceania | Health and Wellness |
| 113 | Hinode Cosméticos | 149 | 206 | 260 | BR | South America | Health and Wellness |
| 156 | UP! ESSÊNCIA | 105 | 105 | 105 | BR | South America | Health and Wellness |
| 203 | Polishop | 52 | 52 | 52 | BR | South America | Home and Family |
| 224 | Nutrimetics | 40 | 41 | 41 | AU | Oceania | Health and Wellness |
| 256 | Arvea Nature | 35 | 30 | 30 | TN | Africa | Health and Wellness |
| 303 | Destander International | 16 | 16 | 16 | AR | South America | Health and Wellness |
| 304 | Lorraine Lea Linen | 16 | 16 | 16 | AU | Oceania | Home and Family |
| 314 | Legacy Global | 15 | 15 | 15 | PE | South America | Business Services and Education |
| 337 | Teoma | 10 | 10 | 10 | PE | South America | Health and Wellness |
| 353 | Azenka | 10 | 10 | 10 | PE | South America | Health and Wellness |
| 360 | Inuka Fragrances | 7 | 9 | 9 | ZA | Africa | Health and Wellness |
| 378 | Bioliffe moringa | 7 | 7 | 7 | PE | South America | Health and Wellness |
| 384 | i9life/sense | 7 | 7 | 7 | BR | South America | Health and Wellness |
| 394 | Miglio Designer Jewellery | 5 | 5 | 5 | ZA | Africa | Fashion and Accessories |
Natura &Co.: Brazil’s Leading Cosmetics and Personal Care Giant
- Website: https://www.naturaeco.com/
- Overview: Natura &Co. is a Brazilian multinational cosmetics, personal care, and hygiene company.
- Founder: Antônio Luiz Seabra
- Founded Year: 1967
- CEO: Roberto Luiz Salvador de Carvalho
- Top or Flagship Products: Natura brand body care products, Aesop skin care products, The Body Shop beauty products
- Genre or Category: Cosmetics, personal care, and hygiene
- Country: Brazil
- Achievements: Largest cosmetics company in Brazil and a leading global player in the natural and organic beauty market.
- Natura: The company’s flagship brand, offering natural and vegan body care products across various categories like bath and body, fragrances, and hair care.
- Aesop: A high-end Australian skincare brand known for its effective formulations and unique product packaging.
- The Body Shop: A global brand offering a wide range of ethically sourced beauty and personal care products, focusing on sustainability and social responsibility.
- Avon: Acquired by Natura &Co. in 2019, Avon is a well-established brand selling cosmetics, fragrances, and personal care products through direct selling representatives.
Yanbal International: Premier Direct Sales Cosmetics and Beauty Company
Company Name: Yanbal International
Industry: Cosmetics, Beauty, Direct Sales
Founded: 1967
Headquarters: Lima, Peru
Website: www.yanbal.com
Founded in 1967 by Fernando Belmont, Yanbal International is headquartered in Lima, Peru. The company offers beauty and personal care products. Distributors earn up to 30% on personal sales, with additional bonuses for team performance. Top earners, such as Senior Directors, benefit from substantial incomes. Yanbal International reported stable revenue of $536 million, with Fernando Belmont as the CEO.
Products & Services:
- Skincare: Anti-aging solutions, moisturizers, and skin treatments.
- Makeup: Foundations, lipsticks, eyeshadows, and more.
- Fragrances: Exclusive perfumes and colognes for men and women.
- Jewelry & Accessories: Elegant jewelry collections and fashion accessories.
Belcorp: Key Player in Direct Sales Beauty and Personal Care
Company Name: Belcorp
Industry: Cosmetics, Beauty, Direct Sales
Founded: 1968
Headquarters: Lima, Peru
Website: www.belcorp.biz
Founded in 1968 by Eduardo Belmont, Belcorp is headquartered in Lima, Peru. The company offers beauty and personal care products through its L’Bel, Ésika, and Cyzone brands. Belcorp’s commission structure includes retail profits, volume bonuses, and leadership incentives. Top earners often achieve the rank of Senior Directors, benefiting from large networks and substantial incomes. Led by CEO Eduardo Belmont, Belcorp reported a revenue of $780 million, down from $850 million the previous year.
Products & Brands:
- L’Bel: High-end skincare, anti-aging treatments, and luxury fragrances.
- Ésika: A broad range of cosmetics, fragrances, and personal care products.
- Cyzone: Trendy, youthful beauty products including makeup, fragrances, and accessories.
O Boticário: Brazil’s Prominent Beauty and Personal Care Provider
Company Name: O Boticário
Industry: Cosmetics, Beauty, Personal Care
Founded: 1977
Headquarters: Curitiba, Brazil
Website: www.boticario.com.br
Founded in 1977 by Miguel Krigsner, O Boticario is a prominent Brazilian company in the health and wellness sector. Headquartered in Curitiba, Brazil, O Boticario is renowned for its beauty and personal care products, including perfumes, cosmetics, and skincare items. The company offers a commission structure that includes retail profit, bonuses for volume sales, and incentives for team development. Top earners often reach the level of Senior Managers, benefiting from substantial incomes. CEO Artur Grynbaum currently leads O Boticario, which reported a revenue of $995 million, down from $1.1 billion the previous year.
Products & Services:
- Fragrances: A wide selection of perfumes and colognes for men and women.
- Skincare: Advanced skincare solutions, including moisturizers, anti-aging products, and treatments.
- Makeup: Complete makeup lines, including foundations, lipsticks, eyeshadows, and more.
- Haircare: Shampoos, conditioners, and hair treatments for various hair types.
- Body Care: Lotions, body washes, and other personal care products.
Hinode Cosméticos: Renowned Brazilian Brand in Beauty and Personal Care
Company Name: Hinode Cosméticos
Industry: Cosmetics, Beauty, Personal Care
Founded: 1988
Headquarters: São Paulo, Brazil
Website: www.hinode.com.br
Hinode Cosméticos is a leading Brazilian brand specializing in high-quality beauty and personal care products. Established in 1988, the company has built a reputation for offering a diverse range of products, including skincare, fragrances, haircare, and makeup. Hinode blends modern scientific innovations with natural ingredients to deliver products that enhance beauty and well-being.
Products & Services:
- Skincare: Anti-aging creams, moisturizers, cleansers.
- Fragrances: A variety of signature perfumes for men and women.
- Haircare: Shampoos, conditioners, and treatments for various hair types.
- Makeup: Foundation, lipsticks, eyeshadows, and other beauty essentials.
- Health & Wellness: Supplements and body care products.
Polishop: Innovator in Retail and Direct Sales in Brazil
Company Name: Polishop
Industry: Retail, Direct Sales, E-commerce
Founded: 1999
Headquarters: São Paulo, Brazil
Website: www.polishop.com.br
Polishop is a Brazilian retail company offering a wide range of innovative and exclusive products across multiple categories, including home appliances, fitness equipment, beauty, health, and personal care. Established in 1999, Polishop operates through a unique multi-channel strategy, including physical stores, TV infomercials, e-commerce platforms, and a direct sales network. The company is known for introducing products that combine technology and innovation, making everyday life easier for its customers.
Products & Services:
- Home Appliances: Innovative kitchen gadgets, cleaning tools, and electronics.
- Fitness & Wellness: Exercise equipment, massage devices, and wellness solutions.
- Beauty & Personal Care: Haircare tools, skincare devices, and other beauty essentials.
- Health: Products aimed at improving health, including air purifiers, fitness trackers, and more.
- Exclusive Brands: Polishop partners with global brands to offer unique products available only through its channels.
Nutrimetics: Premium Natural Beauty and Skincare Brand
Company Name: Nutrimetics
Industry: Cosmetics, Beauty, Skincare
Founded: 1968
Headquarters: Sydney, Australia
Website: www.nutrimetics.com.au
Nutrimetics is a renowned beauty and skincare brand that has been offering premium natural-based products for over five decades. Founded in 1968, Nutrimetics is known for its commitment to using natural ingredients, drawing inspiration from the rich nutrients found in apricot kernel oil. The company offers a wide range of products, including skincare, body care, makeup, and wellness solutions. Nutrimetics operates through a direct selling model, empowering independent consultants to distribute products and build their own businesses.
Products & Services:
- Skincare: Anti-aging creams, moisturizers, cleansers, and serums made from natural ingredients.
- Makeup: Foundations, lipsticks, eyeshadows, and other beauty essentials.
- Body Care: Body lotions, exfoliators, and treatments that promote healthy, glowing skin.
- Wellness: Nutritional supplements and products designed to promote health and vitality.
- Men’s Care: Grooming and skincare products tailored to men’s needs.
